No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself!
It’s a great take on a normally traditional space, and even though it’s not exactly digital, I think you’ll all appreciate the core idea behind this, and indeed, the execution looks fantastic! Via.
So what do you guys think? Great idea or a missed opportunity to do something more?
Nah, I think it was perfect the way it was. Sometimes simple (if you can call growing bacteria to raise awareness of your product simple) is better.
Wow… that’s… unneccessarily gross
Talk about creativity and taking it to the next level. The whole integrating science with design is a brilliant combo. We like this alot, and thanks for sharing.
Rami O
Director at
spoke.designhub.me
[...] and the movie to spread even quicker. I found the video originally on a “digital buzz” website (http://www.digitalbuzzblog.com/contagion-real-bacteria-billboard-installation/) but also found it on many other media sites, like newspapers and news stations, and YouTube. I [...]
Yeah they missed an opportunity alright, they should’ve used big screen tv’s to televise what appears like CCTV footage of a guy in a cell, and every day he progressively gets more and more ill, until he’s gone mad and all zombie like. Yeah now that shit sells cinema tickets, woo, it’s goddam amazing woo!
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[...] CONTAGION: REAL BACTERIA BILLBOARD Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release ‘Contagion’ movie. They created two huge petri dishes & treated them with bacteria & funghi. The pieces were then installed in a Toronto store window & the name of the film was unveiled over time as the bacteria developed. Gross but awesome. [...]
[...] to create some added hype around the new release “Contagion” where the name speaks for itself! Click to read more… (Source: http://www.youtube.com/) This entry was posted in Uncategorized and tagged advertising, [...]