No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself!
It’s a great take on a normally traditional space, and even though it’s not exactly digital, I think you’ll all appreciate the core idea behind this, and indeed, the execution looks fantastic! Via.
So what do you guys think? Great idea or a missed opportunity to do something more?