I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that utilises a cool viral concept to help boost awareness, branding traffic and with a hint of future SEO backlink genius - the campaign has a range of great digital executions including a complete spoof microsite, youtube clips, facebook pageand a hilarious twitter feed that is really well managed. I even love how you can select and compare from a range of meerkats on the site.
Now, whether or not this campaign is as effective as it could be, or wether it will actually go viral is very debatable, but I applaud the marketing team at CTM for being bold enough and brave enough to let their agency produce something fantastic, that 99% of car insurance companies wouldn’t even touch. This is a great example of the digital content that engages customers and generates buzz.
Who ever thought of this? its so funny and really clever.
Tim, I’d love to know who the Compare The Meerkat Agency is, i couldn’t find them?! So if you work for the agency, post a comment and let us know!
Simples!
The advertising agency is: VCCP
http://www.vccp.com
It’s VCCP – London based agency who do loads of blue chips.