(10 votes, average: 4.30 out of 5)
While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If you were to see an Instagram #hashtag on a restaurant menu, would you check it out? Chances are I’d probably give it a crack! (thanks Raul!)
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