Comments for Digital Buzz Blog

Comment on ASICS: The Stop Motion Origami Brand Story by Storytelling Narrative Brands: A look at this week's stories

Storytelling Narrative Brands: A look at this week's stories — Fri, 12 Mar 2010 19:15:09 +0000

[...] ASICS: The Stop Motion Origami Brand Story | Digital Buzz Blog “This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka.” [...]

Comment on Hot Wheels: Interactive YouTube Video Race by Claus Rodgaard

Claus Rodgaard — Fri, 12 Mar 2010 14:59:26 +0000

A great little budget campaign.

Comment on Chat Roulette Demo – So You Don’t Have To! by Un verb generat de Chat Roulette: “getting nexted” | blogul IQads

Fri, 12 Mar 2010 14:23:45 +0000

[...] să ne scape de chinurile de a încerca pe pielea noastră Chat Roulette, un blogger de la Digital Buzz ne oferă un demo. Dacă aveţi răbdare până la minutul 3, o să vedeţi cum s-a născut [...]

Comment on French Connection’s New ChatRoulette Comp! by Full Moon » Blog-Archiv » Netzjagd Nr. 12 - das Blog von weigertpirouzwolf

Thu, 11 Mar 2010 16:27:32 +0000

[...] Kein einziges Ereignis der letzten paar Monate hat das Netz mit solcher Wucht durchgerüttelt, wie Chatroulette. Die weltweite Hormonrallye hinterlässt wahlweise eine Spur der emotionalen Verwüstung, Ratlosigkeit, Entsetzen, Hass oder Begeisterung, so wie es nur die wirklich neuen Dinge auf die Reihe kriegen. Die dazu passende Legende ist auch perfekt: Es ist supereinfach, der Erfinder ist ein 17-jähriger Nerd aus Russland, und er hat es “nur für seine Freunde” entwickelt – das war ja bei Facebook und Twitter auch nicht viel anders. Alle zerbrechen sich den Kopf, ob Chatroulette als Werbeplattform taugt, oder ob man besser gleich die Finger davon lässt. Jetzt ist es soweit, und die ersten Ideen rollen herein, wie man die Plattform für kreative Kommunikation nutzen kann. Wir beginnen mit einem Spiel. Wer seinen Kopf dreht, um den auf der Seite liegenden Text zu lesen, verliert. Alles, was der Spieler auf Chatroulette macht, ist: Er führt eine Strichliste. Das Ergebnis: Ein ertapptes Lächeln auf der anderen Seite der Kamera. Via Digitalbuzz [...]

Comment on Top 10 Augmented Reality Examples by Jilly Cross

Jilly Cross — Thu, 11 Mar 2010 10:04:14 +0000

Hey Brendan,

Some really nice examples here! Have you seen the Ford Ka campaign?

AR cross media – guerilla / ambient / mobile case study called “Find It”. Not as advanced in technology or content but a different application in terms of being part of a wider campaign:

Case study:
http://wn01.com/awards/2009/BIMA/ka/crossmedia/

Comment on Top 10 Augmented Reality Examples by Jilly Cross

Jilly Cross — Thu, 11 Mar 2010 10:03:06 +0000

Hey Brendan,

AR cross media – guerilla / ambient / mobile case study from Ford Ka called “Find It”. Not as advanced in technology or content but a different application in terms of being part of a wider campaign:

Case study:
http://wn01.com/awards/2009/BIMA/ka/crossmedia/

Comment on Hot Wheels: Interactive YouTube Video Race by John

John — Thu, 11 Mar 2010 03:19:33 +0000

Great, my son just saw what I was reading, now I’ll have a 7 year old nag fest until I give up my beloved laptop so he can scratch the hotwheels itch. I just cured him of his online lego building addiction!! On a serious note, we have used youtube for promotion videos for not only our branding, but also for attracting afiliates. Very powerful tool if used properly.

Comment on Hot Wheels: Interactive YouTube Video Race by Tim Buesing

Tim Buesing — Thu, 11 Mar 2010 02:13:25 +0000

Hi Aden,

we at Holler Sydney have used the YouTube overlays as a way to choose a path through an “Interactive Adventure” for Tooheys Extra Dry 5 Seeds late last year.
http://www.youtube.com/watch?v=V3xfIMyaAnM
and also last year our brothers and sisters from Holler London launched the interactive tournament of Red Bull X fighters
http://www.youtube.com/watch?v=HNWdEou3JZ4
The latter was not scripted/shot for this purpose like the “Up The Trees” but putting a layer of interactivity on an existing amount of footage.

Comment on Google: Interesting Facts & Figures by Google’s Empire Visualisation – Is It Evil? | Digital Buzz Blog

Wed, 10 Mar 2010 11:42:01 +0000

[...] on Australia’s ABC1 last week. So I thought I’d post and clear up a few issues with the numbers and facts they are using! Firstly, it seems some of the numbers, like the 450,000 servers are years old (that [...]

Comment on What People Are Really Buying Online by Infographic: What People Are Really Buying Online – panikadak

Infographic: What People Are Really Buying Online – panikadak — Wed, 10 Mar 2010 00:27:34 +0000

[...] Digital Buzz Blog’da gördüm. [...]

Comment on Top 10 Augmented Reality Examples by Aden Hepburn

Aden Hepburn — Tue, 09 Mar 2010 22:15:04 +0000

Hey Brendan,
Yes, I thought the Adidas one would be a little debatable. I’ve included it here because of the unique application of the technology and obviously the hype surrounding it’s launch. I think it shows what brands can do by building content into products.

Who knows, it might just be a flash in the pan!

Comment on Top 10 Augmented Reality Examples by Brendan

Brendan — Tue, 09 Mar 2010 19:33:34 +0000

Some cool examples in here Aden! However, I totally disagree with Adidas Original’s being here (no surprise).

I get into a bit of amateur astronomy and came across a great iPhone app called Pocket Universe (pUniverse). Give that a whirl. You won’t be disappointed!

http://itunes.apple.com/us/app/pocket-universe-virtual-sky/id306916838?mt=8

Comment on Adidas Augmented Reality Shoes Go Live! by Brendan

Brendan — Tue, 09 Mar 2010 19:28:54 +0000

I think you’re right about it being a sales promo, but even if it does contribute to short term sales, I can’t help but feel that this ‘gimmick’ won’t add a lot of positive brand value. It just feels like old school advertising disguised in a digital skirt.

Comment on Top 10 Augmented Reality Examples by Jorik

Jorik — Tue, 09 Mar 2010 15:50:55 +0000

Also a pretty cool one, done by a dutch agency.

http://www.youtube.com/watch?v=s9JT0Fs3JXM

Interactive newspaper ad for Ford.

Comment on Top 10 Augmented Reality Examples by Brownsnr

Brownsnr — Tue, 09 Mar 2010 14:09:10 +0000

The world’s first augmented reality clothing. Better than adidas.

Comment on ASICS: The Stop Motion Origami Brand Story by ASICS: Sound Mind, Sound Body… And Origami | Elma+Alt+Shift

ASICS: Sound Mind, Sound Body… And Origami | Elma+Alt+Shift — Tue, 09 Mar 2010 11:38:30 +0000

[...] via Share/Bookmark [...]

Comment on ASICS: The Stop Motion Origami Brand Story by Tobias

Tobias — Tue, 09 Mar 2010 10:30:48 +0000

Completely agree Claus, a fantastic piece of animation that is undoubtedly very cool! However I’m not sure that I’d choose to spend my marketing budget on a cool viral, having said that, deciding how to allocate budgets in order to create successful promotion can be extremely difficult! http://bit.ly/9R1oRM

Comment on ASICS: The Stop Motion Origami Brand Story by A história da Asics contada em origamis - SimViral

A história da Asics contada em origamis - SimViral — Tue, 09 Mar 2010 04:54:00 +0000

[...] trabalho de origami mesclado com computação gráfica idealizado pela Nordpol + Hamburg em 2008. O Digital Buzz ressuscitou o vídeo que rapidamente voltou a ser repercutido no meio publicitário. Como eu não [...]

Comment on What People Are Really Buying Online by Aden Hepburn

Aden Hepburn — Mon, 08 Mar 2010 23:16:48 +0000

Rob, I agree.
I think the numbers look a little out, although they do include phone / catalogue sales also!
Very exciting channel no matter how you look at it

Comment on What People Are Really Buying Online by Rob

Rob — Mon, 08 Mar 2010 23:12:45 +0000

I am skeptical about these numbers. Are they are self reported rather than actual sales figures? I know the split for my industry (books) is way off. I suspect that most industries are seeing the same thing – that bricks & mortar still generate more sales that online, however, bricks & mortar is shrinking yoy while online is growing yoy. Potential is what makes it such a hot channel, not current performance.

Comment on Adidas Augmented Reality Shoes Go Live! by Aden Hepburn

Aden Hepburn — Mon, 08 Mar 2010 22:34:07 +0000

Brendan, I think this is more a sales promo, than ongoing coolness!
People who want to activate this experience are brand loyal and would be buying the shoe just to get the augmented reality experience.

That said, they will probably only ever use it once or twice, and just after it’s been bought. I can’t see anyone going back to play this 6 months later!

The catch here, is that there is a number of various shoes and experiences to activate, so these people will be buying multiple shoes to activate alternate augmented reality experiences.

But agree, people don’t want to hold up dirty shoes, so I think this will only be activated upon purchase! I’m looking forward to seeing the sales figures to see if this kind of activation promo can make a significant spike!

Comment on Adidas Augmented Reality Shoes Go Live! by Brendan

Brendan — Mon, 08 Mar 2010 21:49:44 +0000

This is a terrible use of the technology. Misses the mark completely. Who wants to hold their dirty shoe up, in front of their face, like a gun? This doesn’t even make it into my ‘cool but impractical’ category. Change the agency.

Comment on ASICS: The Stop Motion Origami Brand Story by Claus Rodgaard

Claus Rodgaard — Mon, 08 Mar 2010 18:31:01 +0000

Beautifully made but not how I would have spend my marketing dollars/yen.

Comment on Chat Roulette Demo – So You Don’t Have To! by sativa

sativa — Mon, 08 Mar 2010 15:03:08 +0000

really nice man, lovely approach.

Comment on French Connection’s New ChatRoulette Comp! by Chat Roulette Demo – So You Don’t Have To! | Digital Buzz Blog

Mon, 08 Mar 2010 12:37:41 +0000

[...] = 'adenhepburn'; After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo [...]

Comment on French Connection’s New ChatRoulette Comp! by bennyb

bennyb — Mon, 08 Mar 2010 10:45:51 +0000

Chat Roulette used to be fun for 1 day until everyone started using it to post other peoples vids on youtube, or be seen on the news, which, I doubt most of the people who use the site like…because they are unwillingly being seen around the world now because of some douchebag who taped them. However, I think this is proof that there is nothing better than video communication to meet people, but I dont like to meet penis in my face cause I am a dude! There is an awesome site that lets you filter what you want to see called reelspark dot com, chatroulette used to be fun, but people ruined it!

Comment on Statistics: The State Of The Internet Video by Mic

Mic — Sat, 06 Mar 2010 10:06:24 +0000

Great video and staggering numbers!

Comment on Last Call: Interactive Cinema Experience by The Blue Ray Player - Engross Yourself In Shear Pleasure | Blue-Ray360

The Blue Ray Player - Engross Yourself In Shear Pleasure | Blue-Ray360 — Fri, 05 Mar 2010 20:07:18 +0000

[...] Last Call: Interactive Cinema Experience | Digital Buzz Blog [...]

Comment on Volkswagen Launch New GTI With iPhone App by mike

mike — Fri, 05 Mar 2010 15:25:22 +0000

Sorry, what, didn’t you just show a tv ad for the app? that’s not purely launching it on an app, you’ve got a full 20 or so seconds of car driving around just like any car ad before the app bit.

Comment on Google: Interesting Facts & Figures by » Google: Interesting Facts & Figures | Digital Buzz Blog- TexasDesign

Fri, 05 Mar 2010 12:57:27 +0000

[...] via digitalbuzzblog.com [...]

Comment on iTunes Store Reaches 10 Billion Downloads by journoPRism

journoPRism — Fri, 05 Mar 2010 09:56:12 +0000

[...] I have just added this interesting statistic: [...]

Comment on How Do Crowds Work In Social Media Networks? by Week5s2: Wisdom of crowds (and small groups) « PResenting….

Week5s2: Wisdom of crowds (and small groups) « PResenting…. — Fri, 05 Mar 2010 09:41:18 +0000

[...] We can then start thinking about how crowds work…. [...]

Comment on Coca-Cola Launches New Social Media Policy by Socialization of Online Advertising | Yosef Solomon

Socialization of Online Advertising | Yosef Solomon — Fri, 05 Mar 2010 08:29:21 +0000

[...] their online advertising efforts and integrate new strategies into their campaigns. For instance, Coca-cola decided to input their twitter feed fp. The ad displays up to the second tweets about the [...]

Comment on IKEA: Facebook Showroom Campaign Strategy by Lean and mean Facebook campaign by IKEA « Seqwood

Lean and mean Facebook campaign by IKEA « Seqwood — Fri, 05 Mar 2010 08:20:54 +0000

[...] March 5, 2010 by seqwood Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on facebook to help create a bit of buzz for an online competition. People were told that the first to tag their name on any item, would win it. (quote from: Digitalbuzzblog) [...]

Comment on Statistics: The State Of The Internet Video by Jodie

Jodie — Fri, 05 Mar 2010 05:40:11 +0000

Thanks – I LOVED IT!!

Comment on Google: Interesting Facts & Figures by Google Facts from pingdom | Blackmarket – the C4 Creative Blog

Google Facts from pingdom | Blackmarket – the C4 Creative Blog — Fri, 05 Mar 2010 05:30:50 +0000

[...] http://www.digitalbuzzblog.com/google-interesting-facts-figures/ [...]

Comment on Stats: Age Distribution On Social Networks by Gráfico de la distribución de edades en las principales redes sociales (ing)

Gráfico de la distribución de edades en las principales redes sociales (ing) — Thu, 04 Mar 2010 22:31:09 +0000

[...] Gráfico de la distribución de edades en las principales redes sociales (ing) http://www.digitalbuzzblog.com/stats-age-distribution-on-social-net…  por Enulal hace 5 segundos [...]

Comment on Stats: Age Distribution On Social Networks by Kim

Kim — Thu, 04 Mar 2010 16:07:49 +0000

This is great-any info like this for countries other than the US?

Comment on Stats: Age Distribution On Social Networks by KIm

KIm — Thu, 04 Mar 2010 16:07:25 +0000

Would be great if you could do these for some other countries besides the US!

Comment on Ok Go Releases Crazy New Viral Music Video! by Casey Glass

Casey Glass — Thu, 04 Mar 2010 11:53:12 +0000

What isn’t brought up here is why Ok Go made this SECOND video for “This Too Shall Pass”.

The reason for a second one is because their record label (EMI) won’t allow their fans to embed the original video (or any of their other video) from YouTube because EMI don’t want to lose their revenue stream from the ads being served on YouTube with this clip. YouTube also wont share revenue from ads in embedded videos.

So this is why Ok Go got State Farm Insurance to sponsor the production of this second video which they ARE allowed to embed!

Comment on The Volkswagen GTI iPhone App Story by Volkswagen GTI Power with Efficiency | Volkswagen Pictures

Volkswagen GTI Power with Efficiency | Volkswagen Pictures — Thu, 04 Mar 2010 10:01:50 +0000

[...] The Volkswagen GTI iPhone App Story | Digital Buzz Blog [...]

Comment on Last Call: Interactive Cinema Experience by Timo Jäppinen

Timo Jäppinen — Thu, 04 Mar 2010 09:52:11 +0000

I wrote in January 2009 about interactive movies in my blog. I think the idea is great, but I would add something more. A SMS voting system. This would make it more tempting for cinemas. You could also use the interactive idea it to concerts and live events too. Please read more from http://timojappinen.wordpress.com/2009/01/05/interactive-movies/

Best,

Timo

Comment on Last Call: Interactive Cinema Experience by Aden Hepburn

Aden Hepburn — Thu, 04 Mar 2010 03:01:09 +0000

Hey Saigon Design,
I couldn’t agree more! Thanks for your comments

Comment on Last Call: Interactive Cinema Experience by SaigonDesign

SaigonDesign — Thu, 04 Mar 2010 02:05:41 +0000

Sorry, this was done 15 years ago in colleges across the globe in Interactive Design 101. Note that there are always only 2 choices allowed – it’s false to say the audience changes the story, they only direct the story along a series of pre-determined routes, picking which route at pre-established control points. It’s similar to old-school Role-Playing Games on consoles where you pick what path your character goes down.

Now if it actually created the movie in real-time (using 3-D rendered characters, etc.), then it would be an innovative idea.

As it stands, its a rehash and repackaging of Interactive Design 101 and will be a flash in the pants trend, if that.

Comment on Google’s Happy New Year Easter Egg! by Google: Interesting Facts & Figures | Digital Buzz Blog « Dan Sturdivant's Blog

Wed, 03 Mar 2010 21:37:47 +0000

[...] Google’s Happy New Year Easter Egg! via digitalbuzzblog.com Possibly related posts: (automatically generated)No TitleGoogle facts and figures (massive infographic) Google Facts and FiguresGoogle routes World Bank data to fact seekers.. [...]

Comment on Google: Experiments In Digital Creativity by Google: Interesting Facts & Figures | Digital Buzz Blog « Dan Sturdivant's Blog

Wed, 03 Mar 2010 21:37:32 +0000

[...] Google: Experiments In Digital Creativity [...]

Comment on Google: Experiments In Digital Creativity by » Google: Interesting Facts & Figures | Digital Buzz Blog- TexasDesign

Wed, 03 Mar 2010 21:37:13 +0000

[...] Google: Experiments In Digital Creativity [...]

Comment on Google: Interesting Facts & Figures by Google: Interesting Facts & Figures | Digital Buzz Blog « Dan Sturdivant's Blog

Wed, 03 Mar 2010 21:36:37 +0000

[...] Happy New Year Easter Egg! via digitalbuzzblog.com Possibly related posts: (automatically generated)No TitleGoogle facts and figures (massive [...]

Comment on Nokia: Worlds Biggest Signpost by Andrew Kaplan

Andrew Kaplan — Wed, 03 Mar 2010 18:59:10 +0000

Couple things I love about this kind of ad:

1) Rather than using the biggest, brightest ad to talk at us, this thing encourages — rather, requires — that we talk with it. The brand is inviting consumers to participate, and our data fuels the ad. It’s such a fine line — take away that user-powered interactivity, and suddenly this sign seems like just another over-sized billboard that merely accomplishes to mar the skyline and assault the eye, like so much out door advertising in the world. But this signpost dodges that bullet by offering useful information in a fun way, and by working with the consumer.

2) This is just the coolest blend of old and new media, analog and digital.

Comment on Google Goats: A Low Carbon Option! by micky

micky — Tue, 02 Mar 2010 22:58:15 +0000

What a brilliant idea Kristy

Why don’t we cull all the animals (why stop at goats) so that there are no greenhouse gas emissions at all !!

Micky