The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims to help explain how to use its property guide app.
The app lets you access Cherryford Hill, a 3D virtual town where users can interact, move around and experience the features of the CommBank Property Guide app.
It’s great to see big banks looking for new and engaging ways to interact with their customers. With this latest campaign they are blending traditional newspaper ads with an innovative and engaging Augmented Reality experience. But what will the uptake be? (created by ExploreEngage)
What do you think? Is this the future of advertising? Make sure you check out the app here
Fine if you’ve got an iPhone, but annoying if you don’t. Are they selling iPhones or banking products?
I disagree Hmmm. It’s about providing different experiences for different audiences, through different channels.
Not everyone listens to the radio, or even has one these days, but radio ads continue. Companies advertise on the insides of buses, but I hate public transport. Sponsorship of events is highly niche, just as owning an iPhone may be, but it continues as well.
Innovative approaches like this should be praised. They may not all work out, but they pave the way for other new and exciting opportunities to ENGAGE people.
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@Whitey agree
Not only is it a different way to engage an audience through a traditional channel, it helps generate some buzz and interest by trying something different…
We also have a 50%+ iPhone penetration in the smartphone market in aus, growing rapidly. What better way to test the waters?
[...] 6. CommBank’s Augmented Reality Newspaper Ad [...]