CommBank’s Augmented Reality Newspaper Ad

Tue, Mar 29, 2011
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The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims to help explain how to use its property guide app.

The app lets you access Cherryford Hill, a 3D virtual town where users can interact, move around and experience the features of the CommBank Property Guide app.

It’s great to see big banks looking for new and engaging ways to interact with their customers. With this latest campaign they are blending traditional newspaper ads with an innovative and engaging Augmented Reality experience. But what will the uptake be? (created by ExploreEngage)

What do you think? Is this the future of advertising? Make sure you check out the app here

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