(10 votes, average: 4.80 out of 5)
Comcast?s Dream Big Campaign, the new advertising campaign called ??Dream Big (Sing-a-Long)?? has great art direction and a brilliant idea at its core, with all illustrations prepared by ??This way up?? and the directors Smith & Foulkes have done an amazing job. It?s an integrated marketing campaign which includes a number of TV spots and an amazing website. The goal of the campaign is to promote Comcast?s “Dream Big“ Triple Play Package (digital telephone, cable TV, voice over IP). In the website you can customize your own room, travel around the town like The Sims and use Triple Play items for connect with other users and friends.
You can check out the Comcast Dream Big Campaign website or
Comcast Dream Big Campaign Ad 1
Comcast Dream Big Campaign Ad 2
Comcast Dream Big Campaign Ad 3
Comcast Dream Big Campaign Ad 4
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March 5th, 2009 at 9:43 pm
Great art direction for a great campaign! Yet another killer campaign from Goodby Silverstein and partners!
March 6th, 2009 at 2:45 pm
What song is the commercial based on? Tysons Corner in VA had a similar take on the same song.
I once heard the original on WXPN, but I forgot the name.
March 6th, 2009 at 10:14 pm
Sorry Misha, I’ve not a clue what song is used in the Comcast Dream Big Campaign Ad, perhaps someone could kindly post an answer?! Cheers, Aden.
March 6th, 2009 at 10:21 pm
Its name is Future Hopping song. You can also take a look at the lyrics here: http://www.comcasttown.com/media/ads/Future_Hopping.pdf
March 7th, 2009 at 7:27 am
hey guys. andrew here (copywriter and lyricist on this campaign). these tracks actually weren’t based on one specific song. we just went into the studio wanting an honest, indie feel to them. laid back, non-traditional singers and simple lo-fi instruments.
of course, they’ve only got 3 chords so you may be reminded of a lot of different tracks out there… thanks for checking em out!
March 7th, 2009 at 2:48 pm
“hey guys. andrew here. these tracks actually weren?t based on one specific song. we just went into the studio wanting an honest, indie feel to them. laid back, non-traditional singers and simple lo-fi instruments.
of course, they?ve only got 3 chords so you may be reminded of a lot of different tracks out there? thanks for checking em out!”
Thanks for the reply. I once heard a song on WXPN that was almost identical, and Tysons Corner in VA had a radio campaign that had a similar sounding song. Great campaign,BTW. I usually use mute during commercials, but I watch this one. I went to the link above, and downloaded the Future Hopping sheet music. I play the accordion, so I’m arranging it for that.
If you can point out one other song as a reference, I’d like to play it.
March 10th, 2009 at 6:12 am
Hi and thanks for the background Andrew. Besides the Kimya Dawson influence, I know I’ve heard a Gordon Gano song that is similar, but I can’t recall the name of that song…do you in fact know of the Violent Femmes song with a similar sound to yours? BTW, I really like the song and the campaign.
March 10th, 2009 at 11:03 pm
awesome !
March 11th, 2009 at 8:09 am
thanks guys- appreciate the feedback.
i can’t think of a specific femmes song that sounds like these, but i’m a huge fan and gano does fit a lot of words in a rapid-fire ramble. the song ‘numb’ by U2 doesn’t sound much like these, but it’s another example of getting a lot of lyrics in a small space with chill vocals.
March 13th, 2009 at 12:36 am
This campagin is downright awful and highly annoying. It is I beleive a blatant ripoff of a recent Garmin or Free Credit Report campaign. That song is insdiously evil and wish it would just go away.
March 13th, 2009 at 9:13 am
Sorry to disagree, but I actually hate the campaign.
I think using Kimya Dawson’s flat affect in a campaign for Comcast voice/tv/internet makes it seem like we’re all going to be mindless zombies soon. It’s like how Hollywood is having a bumper year with the recession–everyone just wants 24/7 escapism, which can’t be good for the country or the culture.
Uh oh, I just heard a ding. I think my HotPockets Panini is ready.
March 14th, 2009 at 10:01 am
I’ve seen Commercial 1 (as numbered on the Comcasttown site) on TV and was curious as to whether it was recorded by Kimya Dawson or not. Both my wife and I really like it. Good job, Andrew.
I like the jingle in the first commercial quite a bit more than in the other commercials. I think the singer changes are very effective. The other commercials have a single singer, and the flatness of the sound becomes less pleasant.
March 14th, 2009 at 2:51 pm
Anybody have video of the version with the young blonde woman. It’s been playing for the last week in the Baltimore market.
March 19th, 2009 at 10:24 am
Yeah…I HATE IT. My kids & I absolutely hate it.
The whole “JUNO” movie-music soundtrack era is over…and has been for 2 years now.
This campaign is so outdated, un-hip, un-cool and just stupid. Comcast is quickly becoming the AOL of cable tv. Soon it will be irrelevant & nobody will have it. Too many other better options for cable tv, satelitte & internet.
March 20th, 2009 at 1:35 pm
I hate the comcast commercials! I mute the television whenever they come on. I hope this juno rip-off commercials are gone soon!
March 24th, 2009 at 9:36 am
@Urbantwang
Hate it? Really?!
To say that Comcast is becoming the AOL of television is silly. They are on the edge of innovative commercials. To qualify your statement, let’s think of their competitors.
TimeWarner?
Charter?
Dish Network?
DirecTV?
Adelphia?
Cox?
HughesNet?
Bresnan Cable
BrightHouse?
Knology?
MediaCom?
Suddenlink?
Cmon… they all either don’t do anything interesting (ad-wise) or their ads are tired and rehashed.
Get over yourself.
I guess that’s the problem with creative innovation. Some people are just happier knowing that commercials are supposed to be boring and formulaic.
I say Comcast has consistently maintained a fresh and creative approach to their service advertisement. It’s always very different, and always very fun. Way to go!
March 31st, 2009 at 12:44 pm
I hate the comcast dream big mono-toned commercials, so much so that I change the channel. It is irritating!
April 6th, 2009 at 1:40 pm
Andrew- When I see those commercials, I wonder how the person that co-opted Kimya Dawson’s style sleeps. But then boasting about, and bragging about it n blogs….wtf? What hackery.
April 9th, 2009 at 5:23 pm
I watched it over and over thinking it sounded to familiar. Then it hit me Moldy Peaches. Sure it could just be coincidence since it is three cords but it’s to similar. Andrew said that he was looking for an indie sound yet it sounds like he listened to Kimya Dawson and was ‘inspired’. Of course commercials feed off of what is popular at the current time, but it’s far to similar. I’m even curious if Kimya was asked to do it first, or if Comcast figured that it would go semi unnoticed. Myself I’m a Kimya fan, the similarly in the commercial simply makes me change the channel. I’m sure some Kimya Dawson fans feel the same, while others think that she gave permission to it and adore the commercials.
April 20th, 2009 at 8:38 am
I can’t stand these Comcast commercials….I am glad others are voicing the same feelings I have. I love Kimya Dawson, and this blatant rip-off is lame and extremely uncreative. “stc” above makes a great point; bragging about going in to the studio and putting together this regurgitated sound is something I would not be proud of….I hope this Andrew character is not proud of himself. Every time I hear these Comcast commercials I change the channel and hate Comcast just a little more. I probably wouldn’t have said anything because commercials do play on what is popular, but then I come here and see this Andrew guy nonchalantly talking about his creative genius….lame….lame….lame. Andrew states, “we just went into the studio wanting an honest, indie feel to them”….wow! You missed the point, and you are either stupid or a downright liar…..Either way, whatever Comcast paid Andrew, I assure you they overpaid, especially if they were looking for anything honest. I have seen so many of those Comcast commercials and had no idea what they were about until I read these blog responses because I normally switch the channel and yell, “No, no, no,” at the TV when these commercials come on. The bottom line is, Andrew, do not quit your day job — and Comcast fire the marketing team responsible for Andrew if you want people to listen to your ads. Other than that, have a great day!
April 21st, 2009 at 1:01 pm
Wow: I can’t believe someone is taking credit for their “artistry” in what is CLEARLY plagiarizing Kimya Dawson’s voice, affect, and sound. I hope she sues your ass for deliberately copying her sound: Dylan sued and so have others when advertisers co-opt so misleadingly. I see a very successful lawsuit against Andrew Bancroft, Kimya!
April 28th, 2009 at 12:25 pm
Misha,
It has been driving me CRAZY trying to figure out why this commercial sounds so familiar- it is the Tyson’s Corner commercial!!! THANK YOU!!!!!!
May 5th, 2009 at 11:46 am
The base song for the Tysons Corner (VA) ad campaign was Life is a Rock (But the Radio Rolled Me) by Reunion – a great novelty song from about 1973. I wish I could get the Tysons ads – they had to keep changing it as the stores changed. The punch line was They’ve Got a Mall (They’ve Got Em All) at Tysons Corner.
May 26th, 2009 at 4:27 am
I hate the commercials so much. They remind me how much I hate Comcast and that I really need to switch to another service provider. Comcast is a clueless and unethical company, and their disastrous attempt to produce a creative commercial feels like salt in a wound every time I hear it.
June 26th, 2009 at 9:00 am
Thanks Dick. I hated that song back in 1973, so I instantly hated the ad. It was kind of driving me nuts because I know that this is in no way an original song. I’m too old to have any idea who Kimya Dawson is and I’m kind of scared off if this ad is based on her singing. Being fair, the artistry is pretty good since the first few times I saw this ad, it was without sound. Any good artistry is negated though by the crappy singing.