Comcast?s Dream Big Campaign, the new advertising campaign called ??Dream Big (Sing-a-Long)?? has great art direction and a brilliant idea at its core, with all illustrations prepared by ??This way up?? and the directors Smith & Foulkes have done an amazing job. It?s an integrated marketing campaign which includes a number of TV spots and an amazing website. The goal of the campaign is to promote Comcast?s “Dream Big“ Triple Play Package (digital telephone, cable TV, voice over IP). In the website you can customize your own room, travel around the town like The Sims and use Triple Play items for connect with other users and friends.
You can check out the Comcast Dream Big Campaign website or
Comcast Dream Big Campaign Ad 1
Comcast Dream Big Campaign Ad 2
Comcast Dream Big Campaign Ad 3
Comcast Dream Big Campaign Ad 4