Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums.
Now, it’s not just “location” as the primary feature, its actually all about creating social photo albums based around those locations, from you, your friends and every other stranger within 150 feet. The app takes everything into the “multi-lens” view, were you can literally see every photo being taken right now, with in that 150 feet, allowing you to experience a location or say, an event, from other perspectives in real time. It also allows you to comment and interact with the people taking photos.
At first glance, this is about to become a “must have” event/party app, but I suspect it might just be a little more in the long run as people discover the power of social perspective. Get the app here.

(3 votes, average: 4.33 out of 5)
Just downloaded it. Looking pretty cool so far, can’t wait to give it a crack at an event or out on a Saturday night
Who’s got feedback on this app so far?
Hi, how Can I delete a photo!?!?!?!?!?!
Swipe right I think?!
Aden,
I take a lot of photos with my mobile phone, so the “Color” app has got my attention pretty quickly. I’ve made a few assumptions below, so feel free to call anything you don’t like out.
I think the way Color has been released is uncomfortably genius. The confusion and curiosity as to its usefulness contrasts glaringly to the $41M funding (and I thought the Sydney property market was ridiculous).
Most people complain about the absence of “about” information. Yes, the app lacks a developer specified “how-to”, so it will probably result in users setting the standards and best practice for use, much like twitter use developed. I can already see the still warm “how best to use Color” advice columns in the social media director intray.
The limitation of 50m for visibility between users (this should really be called the “pub rule”) doesn’t really interest me yet. What I don’t understand is how I can use this app at any major event, where most of the time my mobile reception won’t even allow a decent twitter refresh let alone upload or view others images. So, if you want to make friends with people using Color – set up a decent wifi?
Well, it’s not just the wifi, it’s the lighting. I’ve taken over 40,000 shots with my iPhone (25,000 with my 3GS, 15,000 with my 4) so I’m getting a fair grip on when you can’t take a mobile shot worth sharing. I’ve already seen the shots posted by Color users, many on a night out or at dimly lit seminar. In both these situations, lighting is low, and so is the picture quality. If you want to make mobile photography work, you’re going to need good lighting or suffer grainy smeared images which mean diddly-squat to anyone.
I expect Color is really going to come into it’s own with the next generation of mobile photography, where mobile phones are as good as any “normal” digital camera. So don’t think about Color of now, think about the Color a year from now.
Cheers
Oliver
(@oggsie)
How interesting, would be fabulous at something like glastonbury. Liking the idea of social perspective and suspect event organisers would use it to find out most popular visual areas.
I’m mighty curious if it will actually create something significantly positive about social relationships and shared experiences, or if it will dwindle and devolve into just a forgettable app.
[...] Location based social networking photo app The app creates social photo albums based around locations, from you, your friends and every other stranger within 150 feet, allowing you to experience a location or say, an event, from other perspectives in real time. It also allows you to comment and interact with the other people taking photos http://www.digitalbuzzblog.com/color-the-location-based-social-photo-iphone-app/ [...]