This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of topping the leaderboard as you force other ARG gamers to crash into your light walls, while you avoid theirs!
I couldn’t find anything around prizes or rewards which was a little weird, potentially too hard to police? But I do know they will be releasing a new version shortly that includes an upgraded/special multi-player mode, so stay tuned. Overall, it’s a great concept, so I’m keen to see how many people will be out there creating light walls without the prize focus. It’s similar to the recent Mini Getaway ARG Campaign that I posted about recently. (note the great live tracking system)
The Coke Zero ARG campaign app is socially integrated through your Facebook account (the only way to play) and also has inbuilt AI opponents in case your Facebook friends are not around to play. You can check out the website here or find it on iTunes to download here.
I was excited when I downloaded this. Love Tron, Love Coke Zero. Great concept but the actual game execution could have been thought out a little better. It’s really hard to play.
Love your blog. Cheers
Ryan
I think Seth Priebatsch had an orgasm when he saw this…
Fhe call of 1st LBS game’ is a bit rich. I remember playing ‘Zombies Run’ two years ago on my G1. http://www.androidapps.com/t/zombies-run
Other than that, great to see LBS games starting to get into the mainstream.
A bit worried about people running around helter skelter focusing on a virtual world instead of on real cars and obstacles but then that’s just the Luddite in me!
@Ryan +1
Also, how do I play vs my friends?
I agree with Tyrone, the first thing i’d do is get on a bike and try and wrap circles around someone. Ticket to the morgue for one please.