Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the new movie, where accepting the challenge and entering your name starts a 70 second timer on the screen and the task to get to platform 6 in under 70 seconds! And here’s what happened next….
Great video! Love the beatbox from VOKAL! http://www.battleart.be/index.php/welcome/detailArtist/33
Great clip! Which agency did this?
[...] Coke Zero’s new campaign is a video featuring unsuspecting cola drinkers buying soda from vending machines in a train station. [...]
[...] Coke Zero’s new campaign is a video featuring unsuspecting cola drinkers buying soda from vending machines in a train station. [...]
[...] 「Unlock the 007 in you. You have 70 seconds!」 [...]
Awesome!!!!!, who is the vending machine supplier
???
[...] debuted just before the weekend, and already has over 27,000 likes. It is also covered on DigitalBuzz, SayOMG, and [...]
[...] debuted just before the weekend, and already has over 27,000 likes. It is also covered on DigitalBuzz, SayOMG, and [...]