Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!).
They’ve seeded a video on YouTube embedded with hidden clues and links to a Twitter page, FTP vault accounts, Facebook App Pages, Live video Feeds, Random Microsites, more Microsites and a YouTube video. I’m not quite sure what to make of this yet, I unfortunately don’t have time to go digging tonight, so has anyone else got involved yet? (Via Daniel on Adverblog)