Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!).
They’ve seeded a video on YouTube embedded with hidden clues and links to a Twitter page, FTP vault accounts, Facebook App Pages, Live video Feeds, Random Microsites, more Microsites and a YouTube video. I’m not quite sure what to make of this yet, I unfortunately don’t have time to go digging tonight, so has anyone else got involved yet? (Via Daniel on Adverblog)
http://www.coca-cola.com/restricted/pembertonfiles/
I’m playing
I don’t like Coke but I like ARG’s and this one is actually pretty funny. Unfortunately, I’ve found all the sites you found and played all the various games/apps, browsed the sites, watched the videos and played the MP3 etc and can’t seem to get any further along. Maybe I missed something or maybe they just aren’t done setting it up yet.
Yeah, weird.
It was only just released, so maybe there is an initial seeding program going on before the next set of clues are released!?
For anyone interested in playing you can find the official Unfiction thread for the ARG at http://forums.unfiction.com/forums/viewtopic.php?t=29662