(7 votes, average: 3.57 out of 5)
Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper just in time for Xmas. Well played Duval Guillaume Modem.
Coca-Cola: The Wrapping Paper Billboard http://t.co/yT2OSt2prq #Marketing
Coca-Cola: The Wrapping Paper Billboard http://t.co/Dee4xMQ6MR
Coca-Cola: The Wrapping Paper Billboard: Showing that cool billboards don’t always have to be digital, this on… http://t.co/cvYIEbM8fP
RT @adenhepburn Coca-Cola: The Wrapping Paper Billboard http://t.co/C3DoXTR525
This looks like good fun
RT @adenhepburn Coca-Cola: The Wrapping Paper Billboard http://t.co/8dGGmZeUkt
Check out @CocaCola’s cool wrapping paper billboard design via @DigitalBuzzBlog! http://t.co/780Hm60PiW #advertising #Christmas
Great idea, very economical! Where was this when I ran out of wrapping paper? -Coca-Cola:The Wrapping Paper Billboard http://t.co/Jlsyng59S7
Coca-Cola: The Wrapping Paper Billboard #digitalmarketing http://t.co/FBIg6rYmOC
Love creative approach, but not sure I’d like branded paper RT @DigitalBuzzBlog:CocaCola The Wrapping Paper Billboard http://t.co/PKtpi6e0LN
Clever and relevant RT @adenhepburn Coca-Cola: The Wrapping Paper Billboard http://t.co/3UHYZnzOf9
Coca-Cola: The Wrapping Paper Billboard – http://t.co/vL30bQhJsu #advertising #Christmas
Simple, on-brand and really useful !! http://t.co/G93cKoAGrw
Coca-Cola: The Wrapping Paper Billboard – http://t.co/iaAr0oSKJ6
So lovely