Coca-Cola: The Wrapping Paper Billboard

Tue, Jan 7, 2014
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Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper just in time for Xmas. Well played Duval Guillaume Modem.

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