Coca-Cola: The Happiness Table

Sun, Sep 23, 2012
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Here’s another ‘Happiness’ stunt in Coca-Cola’s growing line of experiential/ambient activations. This time created out of a Coca-Cola truck that transforms into a community dinner party with a seemingly weird mechanical drink delivery mechanism… They grabbed a famous chef, headed to a beautiful village in Naples and unveiled a semi fine dining experience for anyone who walked by. Weirdly for Coke… It’s only managed an extremely modest 40,000 YouTube views so far, which is actually pretty poor when they have over 80,000 YouTube subscribers. What do you think?

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