Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the challenge the more free coke people scored! At first glance, it’s a pretty robust game, powered by a Microsoft Kinect with image recognition to confirm and reward people for completing the challenges successfully. Weird… but somewhat cool! What do you think?
[...] コカ・コーラは、自販機を使っていろいろなプロモーションを展開しています。今回はその最新作、「The Dancing Vending Machine」を紹介します。(via.Coca-Cola: The Dancing Vending Machine | Digital Buzz Blog) [...]
[...] show off your moves! This is no ordinary vending machine…it’s a vending dancing machine! In Korea, this Coca-Colavending machine challenges passerby’s to step up and show-off their [...]
okay, awesome!
Do you know the agency of this campaign??
Did anybody figure out who created this for Coke?
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