Yesterday we had the Vodafone Stop Motion Fan Celebration and here’s another great stop motion from Coca-Cola.
Coca-Cola commissioned Italian artist Eduardo Zamarro to create this stop motion for the Wall of Happiness at the brand’s Conference of Happiness. The artist created the world’s largest stop-motion video using only post-it notes. The 1 million post-it notes (around 27,000 for each mural) featured messages of happiness from people in European cities. Passersby could get involved with the piece by scribbling their own ideas and messages of happiness as part of the mural experience. I love this piece of interactive public art and it features as another great element of some of the awesome work that Coke has been doing around their ‘Happiness’ positioning.
This is really awesome! I love the idea of having customers have the opportunity to share their thoughts in a way that is as spontaneous as this is, and in an extra ordinary way like this. Coca-cola is really doing a great job on their “Happiness” campaign. Cheers!
Done before!!! It’s actually a ‘clone’ of the Melissa installation done in Sao Paulo early 2011
http://youtu.be/PsjpC5sqOao