Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sun, May 4, 2014
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Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the lack of recycling in India. Created by Grey Dakar.

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