Comments on: Coca-Cola Launches New Social Media Policy

By: Social Media S.W.O.T Analysis – Awoque.com

Social Media S.W.O.T Analysis – Awoque.com — Mon, 10 Oct 2011 15:56:24 +0000

[...] Coca-Cola [...]

By: Coca-cola fyllde 125 år den 8 maj men säger att de bara är en tonåring! — Dintonåring.se

Sat, 14 May 2011 12:06:18 +0000

[...] utkik efter Coca-Cola! Här kan du se en video om deras New Social Media Policies. [...]

By: Weekly links (weekly) | Frontiering Talk

Weekly links (weekly) | Frontiering Talk — Sun, 21 Nov 2010 10:38:48 +0000

[...] Coca-Cola Launches New Social Media Policy | Digital Buzz Blog [...]

By: Should You Post About Your Boss on Facebook? « Maria Mayorga's Blog

Should You Post About Your Boss on Facebook? « Maria Mayorga's Blog — Tue, 16 Nov 2010 20:14:13 +0000

[...] companies have already set policies in place. Coca Cola recently launched a social media policy. Some of their rules include, be mindful that you are representing the company and when in doubt, [...]

By: » Blog Archive » Coca-Cola Launches New Social Media Policy

» Blog Archive » Coca-Cola Launches New Social Media Policy — Thu, 04 Nov 2010 16:19:47 +0000

[...] piece over at the DigitalBuzz blog concerning the social media strategy of Coca-Cola. Coca cola(socialmedia) View more [...]

By: Iconic brands join in with social media strategy « Teejae's Blog

Iconic brands join in with social media strategy « Teejae's Blog — Tue, 19 Oct 2010 16:03:18 +0000

[...] brands should also take the intuitive and develop a strategy for social media just like Coca Cola have done. [...]

By: Does your company have a social media policy? | web.tech.law

Does your company have a social media policy? | web.tech.law — Tue, 03 Aug 2010 14:13:18 +0000

[...] initiatives. One tool which a growing number of companies are using is a social media policy. This video interview with Adam Brown, Head Of Social Media at Coca-Cola, gives a pretty good overview of what a social media policy should address (thanks to my client who [...]

By: Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors | Search Engine Journal

Thu, 15 Jul 2010 18:52:06 +0000

[...] funny is that Zappos never really told them what to tweet. Conversely, Coca Cola has 20 principles and you have to be certified. They can’t get as simple as Sun’s 3 social media [...]

By: Social Media Policy Document – Colin Gilchrist

Social Media Policy Document – Colin Gilchrist — Tue, 18 May 2010 10:51:29 +0000

[...] have found Adam Brown, Head of Social Media at Coca-Cola and the article written by Aden Hepburn of Digital Buzz to be particularly useful – but of course finding a Lawyer with HR knowledge is [...]

By: How to create Social Media Guidelines? « So you think you can Social Media

How to create Social Media Guidelines? « So you think you can Social Media — Thu, 29 Apr 2010 02:30:57 +0000

[...] change, if you are a multi-national or even international company it becomes even harder, but as Adam Brown, Head of Social Media at Coca-Cola explains that the simpler something is the more positively it [...]

By: Top 10 Social Media Presentations | thenewsbreak.com

Top 10 Social Media Presentations | thenewsbreak.com — Tue, 13 Apr 2010 00:29:25 +0000

[...] Coca-Cola Launches New Social Media Policy [...]

By: Tweeted out? | CIM GLR

Tweeted out? | CIM GLR — Tue, 06 Apr 2010 13:23:33 +0000

[...] I remember when banners were a taboo word in the UK as they supposedly didn’t bring in much revenue and were a waste of time but over here it’s social media frenzy. I am working for a radio broadcaster and publishing company at the moment and we are frantically putting our social media policy and strategy together to ensure we have all of our business units covered. It doesn’t have to be major though – look at Coca Cola’s policy – http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/. [...]

By: Socialization of Online Advertising | Yosef Solomon

Socialization of Online Advertising | Yosef Solomon — Fri, 05 Mar 2010 08:29:21 +0000

[...] their online advertising efforts and integrate new strategies into their campaigns. For instance, Coca-cola decided to input their twitter feed fp. The ad displays up to the second tweets about the [...]

By: Business is going social with no way back « BrainsForBrands

Business is going social with no way back « BrainsForBrands — Mon, 01 Mar 2010 08:38:36 +0000

[...] what is this whole Social Media” ROI Yes and ROI No” discussion? Companies such as Coca Cola or Intel are clear supporters of social media and published their Corporate Guidelines, . Others [...]

By: Don’t tell me what to do « Julie Randall online

Don’t tell me what to do « Julie Randall online — Thu, 25 Feb 2010 20:24:43 +0000

[...] http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/ Possibly related posts: (automatically generated)ethics in prSocial media guidelines: Pros and consUnesda introduces digital marketing guidelines [...]

By: Coca Cola verpasst sich Social Media Policy « verfolger

Coca Cola verpasst sich Social Media Policy « verfolger — Thu, 18 Feb 2010 13:10:07 +0000

[...] via: digitalbuzzblog.com ›› [...]

By: Ingrid Williams

Ingrid Williams — Thu, 21 Jan 2010 03:48:16 +0000

I love the idea of Social Media Certification … what are the chances of sharing a “syllabus” of sorts?

By: Bruce Wilson

Bruce Wilson — Thu, 21 Jan 2010 00:20:07 +0000

Hi Digital Buzz / Aden,

Thanks for posting about this, I share you interest in the topic. I have two additional things to contribute: First, Coke is being transparent about what level of participation they expect from different categories of employees. The main distinction they make is between certified (“spokespeople”) and non-certified employees, but — as I tried to disentangle in my own blog post – http://bit.ly/5yFgza — there’s also a top tier called “subject matter experts.” In each case, Cokes’ policy aims to make it clear when someone is meant to step back and let the next level take care of something.

Second, to give credit where credit is due: Andy Sernovitz, the guy interviewing Coke’s Adam Brown in the video, is the uncredited source for ViralBlog. – http://www.damniwish.com/2010/01/common-sense-wisdom-in-cokes-new-social-media-policy.html

Looking forward to following your Tweets,

- Bruce Wilson

By: Intranet participativa – 3ª Parte – As redes sociais são livres. Serão também nas empresas? | Comunicação Etc.

Mon, 18 Jan 2010 18:21:26 +0000

[...] clientes para a empresa. Faça parte da solução e não dos problemas. As coisas estão mudando. Confira a nova política de social media da Coca-Cola aqui. Seja a diferença que você quer ver no [...]

By: VERFOLGER BLOG » Coca Cola verpasst sich Social Media Policy

VERFOLGER BLOG » Coca Cola verpasst sich Social Media Policy — Mon, 18 Jan 2010 13:57:10 +0000

[...] via: digitalbuzzblog.com ›› [...]

By: Simon May

Simon May — Mon, 18 Jan 2010 12:50:13 +0000

Fantatic, I think they created the blueprint for large organisations the world over…my other favourite question, number 11 if you will…”would you feel comfortable saying it to the CEO, because you are!”

By: Sylwia Presley » Blog Archive » Social media inspirations weekly #2

Sylwia Presley » Blog Archive » Social media inspirations weekly #2 — Fri, 15 Jan 2010 17:04:41 +0000

[...] seemed to be on Coca-Cola’s agenda this week – they have made public their social media policy! Domino Pizza is also trying to work on their on-line image! Both brands after some hiccups in the [...]

By: Let's Debate It: Social Media and Email

Let's Debate It: Social Media and Email — Thu, 14 Jan 2010 21:30:14 +0000

[...] watching this very short but interesting video blog by Aden Hepburn on digitalbuzz regarding Coca-Cola launching their new social media policy. Think about the good, [...]

By: PhilFeed › Fresh From My Twitter / Favorites from PhilBaumann today

PhilFeed › Fresh From My Twitter / Favorites from PhilBaumann today — Wed, 13 Jan 2010 14:08:18 +0000

[...] perspective of someone who works w/CN. Scobleizer: Sorry, CocaCola social media policy is here: http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/ DaphneLeigh: RT @randymatheson: Oedipost Complex, yes… The Official Social Media and Mobile [...]

By: Social Media Policy Not Possible? Ask Coca-Cola « Sales and Marketing Mashup

Wed, 13 Jan 2010 13:49:44 +0000

[...] for many firms. However, it is happening. See Coca-Cola’s new social media policy: http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/ . If a global company with 92,000 employees can do this (in 3 pages no less!) don’t you [...]

By: Robert Cathey

Robert Cathey — Wed, 13 Jan 2010 00:37:15 +0000

Succinct and entirely readable. Anyone in the company should be able to understand both the guidelines and their intent. Impressive.

This is a useful example of how a multinational is evolving communications policies to fit the reality of disaggregated media. I’d be interested in a follow-up interview with Adam in six months, asking him how the implementation has gone, what changes they’ve made, what they’ve learned, etc. Great post. Thanks.

By: Craig Hepburn

Craig Hepburn — Mon, 11 Jan 2010 14:39:53 +0000

A great example of a large corporate organisation integrating social media into their existing principles of communication. As Adam said its so important that these are simple but also that they had buy-in from Legal, HR, compliance, Marketing etc. Social Media is not a new separate ‘thing’ its an evolution of digitally connected communication that all companies at some point will need to address. We will all learn by the early adopters and their success or failures but they will gain ground on competitors by taking the lead!

By: 25 Amazing social media blogs that you may not have heard of

25 Amazing social media blogs that you may not have heard of — Mon, 11 Jan 2010 14:21:42 +0000

[...] good source for finding all the latest breaking social media news like this post today about Coca Cola and their social media strategy. They always like to feature stunning videos and photos an… The digital buzz [...]

By: ‘The internet is permanent’ – Coke « Unscrambled

‘The internet is permanent’ – Coke « Unscrambled — Mon, 11 Jan 2010 13:06:27 +0000

[...] ‘The internet is permanent’ – Coke Coca Cola have developed a new social media policy. Of course it being about social media, the first thing they’ve done is make it available online to anyone who’d like to read it – you can read it here , or see a video at the bottom of this post of Adam Brown, Head Of Social Media at coke explaining the policy (thanks digitalbuzz blog). [...]

By: Coca-Cola Launches New Social Media Policy @stewarttownsend | @stewarttownsend

Mon, 11 Jan 2010 08:06:33 +0000

[...] Coca-Cola Launches New Social Media Policy @stewarttownsend Waffle via digitalbuzzblog.com [...]