The Coca-Cola Happiness Truck Experiential

Sat, Feb 26, 2011
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Do you remember Coca-Cola’s “Happiness Machine” from last year? It managed to rack up over 3 million views on YouTube along with a tonne of brand hype. This time, Coca-Cola in Rio De Janeiro, Brazil, took that concept to the next level, creating the “Coca-Cola Happiness Truck”.

The Coca-Cola Happiness Truck was driven all over Rio, parked in all sorts of places from busy beaches to remote village back streets, where it waited to deliver a little happiness to those who passed by. And deliver happiness it did, with a massive button on the back releasing bottles of coke and random merchandise across with each press. The lines were huge and the crowd looked pretty happy to me! Nice work to the Coca Cola team in Brazil.

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