(6 votes, average: 4.33 out of 5)
People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and delight on the students faces as a magical Coke machine gives away bottle after bottle of free Coke, sunflowers, pizza, balloon animals and an epically huge six-foot sub!
So far it has been online for 10 days and its racked up 820,000 views on YouTube. The only distribution sources for the video were a tweet from the Coke Twitter account and their Facebook fan page. Interactive YouTube feature have been used to great effect as the video finishes with an interactive call to action “Share the Happiness” alongside the question “Where will the happiness strike next?”.
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February 27th, 2010 at 1:48 am
[...] February 26, 2010 · Leave a Comment Earlier this week, I came across this “Happiness Machine” video below that Coke produced as part of their “Open Happiness” global campaign. Casey Glass provides a bit more insight on the concept and production of the video over on the Digital Buzz Blog. [...]
July 15th, 2010 at 8:06 pm
[...] been around a while and been blogged about by loads of people (thanks to all the bloggers too, here, here, and here), but when I stumbled across it again recently it made me smile again – so I [...]
August 2nd, 2010 at 3:06 am
[...] Machine was released on 12.01.2010. http://www.digitalbuzzblog.com/coca-cola-happiness-machine/ People love free stuff and the new online only video which is part of Coke’s global “Open [...]
August 2nd, 2010 at 5:51 am
[...] Machine was released on 12.01.2010. http://www.digitalbuzzblog.com/coca-cola-happiness-machine/ People love free stuff and the new online only video which is part of Coke’s global “Open [...]
February 27th, 2011 at 10:40 pm
[...] there! If you are new here, you might want to subscribe to the RSS feed for updates!Do you remember Coca-Cola’s “Happiness Machine” from last year? It managed to rack up over 3 million views on YouTube along with a tonne of brand [...]
March 1st, 2011 at 5:33 am
[...] la “Máquina de la felicidad” de Coca-Cola del año pasado? Consiguió acumular más de 3 millones de reproducciones en Youtube, junto con [...]
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