Coca-Cola: ‘Fans First’ Approach in Social Communities

Tue, Feb 16, 2010
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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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    Posted by: Fethi Uluak

    1 Comments For This Post

    1. Claus Rodgaard Says:
      February 17th, 2010 at 1:26 am

      Good presentation and impressive work by Coca Cola. I wonder how the sale of the customer created flavor of Vitamin Water will go.

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    1. Coca-Cola: ‘Fans First’ Approach in Social Communities « Will Corden Says:
      February 16th, 2010 at 10:23 pm

      [...] Approach in Social Communities February 16, 2010 Will Leave a comment Go to comments via digitalbuzzblog.com Categories: Uncategorized Comments (0) Trackbacks (0) Leave a comment [...]

    2. Blog di Tin Hang Liu » L’approccio “Fan First” di Coca Cola sui Social Media Says:
      March 2nd, 2010 at 1:05 am

      [...] Coca-Cola: ‘Fans First’ Approach in Social Communities Pubblicato il 01 marzo 2010 da Tin Hang LiuChiudiAutore: Tin Hang Liu Nome: Tin Hang LiuSito: [...]

    3. New Media Blog » Blog Archive » Coke’s “fans first” approach in Social Media Marketing Says:
      March 2nd, 2010 at 2:05 am

      [...] Source: Coca-Cola: ‘Fans First’ Approach in Social Communities [...]

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