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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.
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[...] Coca-Cola: ‘Fans First’ Approach in Social Communities Pubblicato il 01 marzo 2010 da Tin Hang LiuChiudiAutore: Tin Hang Liu Nome: Tin Hang LiuSito: [...]
[...] Source: Coca-Cola: ‘Fans First’ Approach in Social Communities [...]
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February 17th, 2010 at 1:26 am
Good presentation and impressive work by Coca Cola. I wonder how the sale of the customer created flavor of Vitamin Water will go.