CinePrint: Lexus ES Interactive Video Print Ad

Fri, Oct 12, 2012
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After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things…

The first being, who’s reading a physical paper based magazine while keeping an iPad handy? The second being, who would actually be bothered to read the ad, find their iPad, download the Sports Illustrated iPad Magazine, turn off the lights and then put it behind a print ad in the same mag they already were reading in print form?

Then I thought… Me… Us… Advertising people! A genius concept made for our own enjoyment!

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