(5 votes, average: 4.20 out of 5)
After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things…
The first being, who’s reading a physical paper based magazine while keeping an iPad handy? The second being, who would actually be bothered to read the ad, find their iPad, download the Sports Illustrated iPad Magazine, turn off the lights and then put it behind a print ad in the same mag they already were reading in print form?
Then I thought… Me… Us… Advertising people! A genius concept made for our own enjoyment!
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Interesting that one Adam I think it looks ok but is a bit limited on how many people will see it and benefit from the advert. I think it looks expensive for the return they are probably going to get back.
Maybe I’m missing the point but why not just look at the ad on an iPad. Why look at it through a printed page?
The other question is, what part of this ad couldn’t be done exclusively on the iPad?
I got this issue just to try it out after reading an article about it. I understand that Lexus owners will most likely own an iPad. And, if outside the bathroom, it will most likely be nearby. But the ad fails for me on a couple levels….
1. no qr code to the presented webpage. I had to type in the URL.
2. “CinePrint” technology is as real as Nike Air. The pages in SI are notoriously thin. They also bought the back side of the ad and placed a large white rectangle there.
3. in the end, the effect isn’t that great. The type is blurry, effects are meh, and when the car is supposed to be moving, the print ad rims obviously don’t spin making the car look like its floating over the road in park.
4. it did nothing to sell me on the car itself.
5. you nailed it: an ad for ad people.
A for effort
D+ for execution
[...] basılı medyadaki tanıtımını QR kod ile interaktif bir şekilde güçlendirdi. Projenin adı CinePrint. Son ürün Lexsus IS için mobil pazarlama aracı QR kod ile multimeyda ve basılı dergi [...]