I was just reading this post over at Adverblog, and clicked through to a new Airwaves chewing gum advergame created by Tribal DDB France. It’s a full video game where you interact directly with the video as you play Chlorophyllo, a Mexican wrestler that gets his power from the main ingredient in Airwaves. The art direction and creative concept are great, but if you speak french I’m sure it’s pretty dam funny too. There is a hint of been there done that with the Mexican wrestler / old-school video, but they do throw in fighting midgets – which is always a great touch! View the game here.