Champion Clothing has just launched a very cool digital campaign / online competition in the US called Hoodie Remix. The Hoodie Remix competition allows anyone over the age of 18 in the US to use a very intuitive Hoodie builder to create and customise their own unique style of hoodie that will automatically be displayed on the Hoodie Remix Competition website. Check it out here. Users have until March 31st 2009 to enter, with the most popular Hoodie (by peer ratings) going into full production!
Produced by digital creative agency; Night Agency this competition already had thousands of entries in a few short days which is a huge reflection on what I think is one of the sleekest interfaces of this nature i’ve seen in a long time. It’s simple, sexy and clean… (did i say mac? never!) the animation is perfect (not over done) and the sounds just click! The gallery layout gives a great feel
and is well balanced for design / interaction.
The “design tool” interface is easy to use, has attractive buttons and an overall sexy cross between Mac & Nike kind of feel to it. Night Agency have also done a great job with the 3D space aspect of the application, where it’s give a slight 3D feel with out the clunkyness.
It’s an impressive site, and I’m looking forward to seeing who wins and how many entries it pulls. If your interested, even my Mum could enter. So check out the website, and design your own Hoodie for the Champion Hoodie Remix Online Competition.