Cellcom: The Speed Reading Banner

Sun, Sep 28, 2014
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Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like to use the internet 3 times faster.

Introducing The Speed Reading Banner; a contextual smart banner that was featured in every article in the country’s leading news site, specifically designed to let users read them at Cellcom’s new 4.5G network speed.

Normally, a person reads around 180 words per minute and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling him to read up to 400 words per minute… Pretty cool. Thoughts? Created by the crew at D.Tales, Israel.

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