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TippExperience 2: Hunter and Bear’s Time Warp

19. April 2012

Tweet Pin It Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views.. Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of [...]

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Mad Men: The 8-Bit YouTube Advergame

25. March 2012

Tweet Pin It Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), [...]

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Scandinavian Airlines: QR Code Video Offers

16. January 2012

Tweet Pin It Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, [...]

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LG: Fashion Industry Vacuum Cleaner Viral

9. January 2012

Tweet Pin It Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number [...]

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Axe Anarchy: First Comic Created in Real Time

5. January 2012

Tweet Pin It Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic [...]

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YouTube Rewind 2011 Showcase

28. December 2011

Tweet Pin It Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. [...]

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IKEA: Catch The Swedish Light Campaign

22. November 2011

Tweet Pin It Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos [...]

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Stop Motion: The King of Legoland

11. October 2011

Tweet Pin It I thought I might post up a little eye candy to help get you into the week, and for anyone who use to love their toys, I’m sure you’ll appreciate this stop motion video that takes us on a journey of transformation from toy to toy as you might have collected them [...]

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Audi A6: Interactive YouTube Driving Experience

10. October 2011

Tweet Pin It Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually [...]

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Beck’s: Green Box Project Vimeo Takeover

3. October 2011

Tweet Pin It Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, [...]

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Lynx: Sexy Rugby Rules For World Cup

22. September 2011

Tweet Pin It Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by [...]

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McDonald’s: Time To Spy YouTube Campaign

18. September 2011

Tweet Pin It McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters. Level 1 starts with [...]

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IKEA Happy To Bed: YouTube Social Experience

28. August 2011

Tweet Pin It IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they’ve extended the idea with Facebook Connect. It starts [...]

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YouTube Content Mixer Comments

26. August 2011

Tweet Pin It Here is a neat little idea for Caja de Ruidos, a leading music production company in Argentina, who’ve set about showing everyone how to create their own personal, interactive mixers for any video on YouTube, enabling people to create their own experiences in YouTube’s comments field. While most of us might know [...]

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Blink 182: Stolen Fan Content Music Video

7. August 2011

Tweet Pin It After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on [...]

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