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GEICO Insurance: The Unskippable Pre-Roll Ad

5. March 2015

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Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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Adidas: There will be haters

22. January 2015

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Adidas launched a new campaign with an online film which got two million views in two days. One of the most entertaining piece from Adidas lately. Enjoy!

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Rewind YouTube Style 2014: A Year in Video

10. December 2014

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It’s that time of year again when we look back at what the world has been loving on the internet this year! Rewind YouTube Style 2014 takes a look back at the year’s biggest video hits. As with previous years this mash-up is an original production, rather than just a montage of already-existing footage, highlighting [...]

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IKEA: The Time Travel Experiments

26. August 2014

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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Pedigree: YouTube Ad Revenue Donations

28. April 2014

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Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Waves 4 Water: YouTube Annotations Campaign

19. March 2014

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Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]

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Moones: Interactive ‘Playing Drunk’ Music Video

1. July 2013

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In the last 48 hours, this interactive YouTube music video by ‘Moones’ has gone from 10,000 views to about 700,000 views, through the creation of a very cool way of watching the band play… DRUNK. Yes, they play drunk, or what they want you to think, is drunk. You can select between about 5 angles [...]

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Skittles Figurines: The YouTube Experience

26. June 2013

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Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles! Enjoy.

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Volkswagen: Hidden Frame YouTube Ad

9. May 2013

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Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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Volkswagen: The Automatic Skip Ad on YouTube

23. April 2013

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Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]

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