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IKEA: The Time Travel Experiments

26. August 2014

54 Comments

So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Pedigree: YouTube Ad Revenue Donations

28. April 2014

17 Comments

Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Waves 4 Water: YouTube Annotations Campaign

19. March 2014

17 Comments

Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]

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Moones: Interactive ‘Playing Drunk’ Music Video

1. July 2013

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In the last 48 hours, this interactive YouTube music video by ‘Moones’ has gone from 10,000 views to about 700,000 views, through the creation of a very cool way of watching the band play… DRUNK. Yes, they play drunk, or what they want you to think, is drunk. You can select between about 5 angles [...]

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Skittles Figurines: The YouTube Experience

26. June 2013

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Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles! Enjoy.

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Volkswagen: Hidden Frame YouTube Ad

9. May 2013

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Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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Volkswagen: The Automatic Skip Ad on YouTube

23. April 2013

1 Comment

Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]

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Qualcomm Mobile: Best Bus Stop Ever

26. February 2013

1 Comment

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]

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Red Bull Kluge: Ultimate Athlete Dominos

13. November 2012

2 Comments

This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

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YouTube: The 5 Second Skip Ad Campaign

5. September 2012

13 Comments

I think everyone has had some sort of idea for the Skip Ad button on YouTube, but here’s a live one for a government environmental care agency in Chile (by MayoDraftfcb) showcasing a range of environmental messages that challenge you to either skip the ad or skip the behaviour. In just one week, over 80,000 [...]

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YouTube: The U.S. Election Hub

23. August 2012

1 Comment

Check out the new YouTube ‘Politics’ Election Hub that’s just launched, a custom aggregation of political content around the 2012 U.S. Presidential Election from across the world, no need to watch the news how, you’ll get it all here, from sources like Aljazeera, The New York Times, ABC News, WSJ, Larry King and BuzzFeed. Make [...]

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Goodyear: ‘Control Freak’ Live Test Drives

16. July 2012

2 Comments

Here’s a different kind of way to sell tyres from Goodyear, test drives! A bit weird right? It almost sounds too generic… Well, maybe not when you’ve placed the new Eagle F1 tyres on a top of the line BMW sports edition and setup a crazy stunt track to demo the tyres on with unsuspecting [...]

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Volkswagen “The Original Click” YouTube Ads

24. May 2012

4 Comments

Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]

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TippExperience 2: Hunter and Bear’s Time Warp

19. April 2012

3 Comments

Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views.. Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of trouble as a [...]

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Mad Men: The 8-Bit YouTube Advergame

25. March 2012

4 Comments

Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the [...]

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