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Volkswagen: Inside the VW Academy

8. February 2011

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The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

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By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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Subaru: Choose Your Own Angle

13. January 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Short Film: A Life On Facebook

12. November 2010

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This is a beautifully directed short film about the life of a man, as seen through his Facebook profile. And the beauty this film is the absolute reality of the content, interactions and display of how a life would unfold inside Facebook. The film was directed by Max Luere. Loved it.

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Influencers: How Trends Become Contagious

10. November 2010

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This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]

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Olmeca Altos Tequila Webisode Series

13. October 2010

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Holler London and Olmeca Altos Tequila have teamed up for a neat little webisode series that takes us behind the scenes in Mexico to learn a little more about how that magic drink is made. Perfectly timed too, as I’m up to Turtle’s tequila business that is going crazy in Entourage season 7! Webisodes are [...]

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The 8 Bits Movie

21. September 2010

1 Comment

I know there are a few of you guys out there that love a little 8 Bit action.  So here is a very weird but wonderful short film by Valère Amirault, Jean Delaunay, Sarah Laufer and Benjamin Mattern. Perhaps 8 Bit is coming back this year? Enjoy the video if you have a few spare [...]

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Lynx: The Wingman Academy Webisodes

18. August 2010

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Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]

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Bacardi True Originals Facebook Fail?

2. August 2010

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Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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Level 26: Cross Platform Digital Novel

14. September 2009

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Anthony Zuiker, the creator of CSI is launching an interesting new concept – a digi-novel called Level 26 that could set a trend of cross-platform story telling over the next few years. Level 26 is said to be like “CSI on cocaine” by the man himself, it starts off as a novel, featuring whats called [...]

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