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Volkswagen: Inside the VW Academy

8. February 2011

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The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

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By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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Subaru: Choose Your Own Angle

13. January 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Short Film: A Life On Facebook

12. November 2010

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This is a beautifully directed short film about the life of a man, as seen through his Facebook profile. And the beauty this film is the absolute reality of the content, interactions and display of how a life would unfold inside Facebook. The film was directed by Max Luere. Loved it.

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Influencers: How Trends Become Contagious

10. November 2010

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This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]

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Olmeca Altos Tequila Webisode Series

13. October 2010

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Holler London and Olmeca Altos Tequila have teamed up for a neat little webisode series that takes us behind the scenes in Mexico to learn a little more about how that magic drink is made. Perfectly timed too, as I’m up to Turtle’s tequila business that is going crazy in Entourage season 7! Webisodes are [...]

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The 8 Bits Movie

21. September 2010

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I know there are a few of you guys out there that love a little 8 Bit action.  So here is a very weird but wonderful short film by Valère Amirault, Jean Delaunay, Sarah Laufer and Benjamin Mattern. Perhaps 8 Bit is coming back this year? Enjoy the video if you have a few spare [...]

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Lynx: The Wingman Academy Webisodes

18. August 2010

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Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]

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Bacardi True Originals Facebook Fail?

2. August 2010

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Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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Level 26: Cross Platform Digital Novel

14. September 2009

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Anthony Zuiker, the creator of CSI is launching an interesting new concept – a digi-novel called Level 26 that could set a trend of cross-platform story telling over the next few years. Level 26 is said to be like “CSI on cocaine” by the man himself, it starts off as a novel, featuring whats called [...]

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Procter & Gamble Webisodes: A Parent Is Born

26. August 2009

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Procter & Gamble’s Pampers brand is running an interesting 12 part series of webisodes called “a parent is born” which is supported by a pretty big digital campaign at the moment. It’s great to see brands like this creating digital spaces and engaging campaigns for what used to be the forgotten market with parents online… [...]

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YouTube: Sponsored Ghostbusters Movie

18. August 2009

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YouTube might just have shown a glimpse of how the future of the movie industry and online video portals will co-exist. With YouTube and Sony working directly to offer a full length version of the Ghostbusters movie. I’d suspect there will be a whole lot more of this over the next 12 months as YouTube [...]

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Debacle: Nike’s Full HD Webisode

26. July 2009

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Seems everyone is in a skateboarding mood at the moment and while I’m about to hit the slopes snowboarding this weekend at Perisher in Australia, I use to be a skateboarder back in the day, so this is very cool to watch! This is the trailer for the 23minute Full HD skateboarding webisode from Nike. [...]

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Us Now Film: The Power of Mass Collaboration

2. July 2009

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This is something a little interesting for friday! The Us Now Documentary is Directed by Ivo Gormley, and explores how web2.0 is changing the ways we interact with the world and how the emerging power of mass collaboration will drive the future. A little techy, but interesting enough at first glance!! You can actually watch the [...]

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Start Thinking Soldier Campaign

8. April 2009

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The new Start Thinking Soldier Campaign by the British Army & Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on [...]

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Social Networking Wars Viral Video

29. March 2009

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I’m sure a lot of you have seen this from Current, but I love their work (like this one) so much I thought I’d better post it up anyway to make sure EVERYONE gets to enjoy it! This is the Social Networking Wars video from Current/Supernews – a TV station that allows you to influence [...]

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Carnival Hammer iPhone App

9. March 2009

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I think it’s about time I added an iPhone App category to Digital Buzz, and to kick it off with a celebration here is the “Carnival Hammer iPhone App” possibly a future cult iPhone app in the making, well, just until a few too many people smash their iPhones anyway! Trading off the popularity of the Wii’s [...]

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