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PressPausePlay: The Digital Revolution Film

14. January 2012

It’s Saturday, my time to kick back and relax after a crazy week. And today, I’m watching “PressPausePlay” the award winning SXSW film that has been screened at more than 30 film festivals around the globe. It depicts the digital revolution of the last decade, and the way that technology has opened creativity to each [...]

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YouTube Rewind 2011 Showcase

28. December 2011

Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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Beck’s: Green Box Project Vimeo Takeover

3. October 2011

Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion. [...]

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Lynx: Sexy Rugby Rules For World Cup

22. September 2011

Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]

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Blink 182: Stolen Fan Content Music Video

7. August 2011

After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]

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Nokia N8: The World’s Largest Stop Motion Film

3. August 2011

Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely on the new [...]

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OK Go + Google: Interactive HTML5 Music Video

31. July 2011

The “OK Go” guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called “All Is Not Lost” the [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Rippled: Light Painting With Glow Sticks

3. May 2011

This is an amazing piece of light painting by local Melbourne director Darcy Prendergast, created for All India Radio’s new sound track, Rippled, which provides almost four minutes of pure eye candy. The video has been six months in the making and is all shot in camera, frame by frame, by real people, in the [...]

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Volkswagen: Inside the VW Academy

8. February 2011

The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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Subaru: Choose Your Own Angle

13. January 2011

Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Short Film: A Life On Facebook

12. November 2010

This is a beautifully directed short film about the life of a man, as seen through his Facebook profile. And the beauty this film is the absolute reality of the content, interactions and display of how a life would unfold inside Facebook. The film was directed by Max Luere. Loved it.

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Influencers: How Trends Become Contagious

10. November 2010

This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]

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Olmeca Altos Tequila Webisode Series

13. October 2010

Holler London and Olmeca Altos Tequila have teamed up for a neat little webisode series that takes us behind the scenes in Mexico to learn a little more about how that magic drink is made. Perfectly timed too, as I’m up to Turtle’s tequila business that is going crazy in Entourage season 7! Webisodes are [...]

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