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OK Go + Google: Interactive HTML5 Music Video

31. July 2011

3 Comments

The “OK Go” guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called “All Is Not Lost” the [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

7 Comments

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Hugo Boss: Head Tracking YouTube Experience

24. July 2011

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Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film [...]

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BMW 1M vs Helipad Viral Video

29. June 2011

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The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad. This is a pretty cool video and manages keeps you on edge as you watch it. [...]

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Burger King: The “Whopper Lust” Challenge

16. June 2011

10 Comments

Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you have to do [...]

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Sony Pictures’s DVD Amnesty: Case Study

14. June 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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Facebook and Twitter in Real Life: Video

13. June 2011

8 Comments

This is a great video that takes Facebook and Twitter and puts them into the real world, acting out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It’s a fun way to showcase how odd our online behaviour can seem when it’s taken out [...]

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BMW 1M vs Concrete Walls Viral Video

11. June 2011

11 Comments

How many times do you hear “I want my video to go viral”. To make this happen you have to create content that is pretty innovative, exciting and cool so that your audience will want to share. Well here’s the kind of video that ticks all those boxes. BWM Canada have released this “BMW 1M [...]

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World’s Largest Projection Mapping Event

12. May 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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Skittles “Touch” YouTube Ads

2. April 2011

3 Comments

Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

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The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Flip Video: Facebook Profile Video

16. February 2011

2 Comments

Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]

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Video projection QR code launches music album.

9. February 2011

4 Comments

Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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Volkswagen: Inside the VW Academy

8. February 2011

1 Comment

The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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Old Spice: Super Fan Phone Call + The New Ad

6. February 2011

3 Comments

Well here it is. The super fan phone call from the Old Spice man himself, to a very lucky 16 year old kid who’s just scored exclusive use of the new Old Spice Ad (called Scent Vacation) for the next few days (see it below). Interestingly, I’m not sure the gamble has payed off like [...]

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Intel: “The Chase” Desktop Adventure Film

7. January 2011

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The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

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Top 10 YouTube Videos Of 2010

28. December 2010

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This is YouTube Rewind 2010, the page where an entire year in video is reviewed by YouTube through an interactive timeline showcasing all the big YouTube moments of 2010. But before you jump over there to check it out, I’ve listed the Top 10 YouTube Videos of 2010 below. Starting with a seriously weird song [...]

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Angry Birds Peace Treaty Goes Viral

30. November 2010

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Angry Birds fever just seems to keep on growing as the movie supposedly goes into production, and with that, this Israeli comedy show has notched up almost 2 million YouTube views this week for a weird sketch about the Angry Birds vs Evil Pigs in a united nations peace council hearing… I’m an Angry Birds HD fan, [...]

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Influencers: How Trends Become Contagious

10. November 2010

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This is a really nice short film from R+I Creative that documents how trends and creativity can become contagious in the real world. From music to fashion and entertainment to advertising. The film attempts to understand the essence of influence, what makes a person influential and all without taking a statistical or metric approach! Written [...]

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Nokia N8: World’s Smallest Stop Motion Film

21. September 2010

8 Comments

This is a great little campaign for Nokia, created by Aardman and W+K, the stop motion film called “Dot” was shot entirely on a new Nokia N8 and is officially contains the words smallest stop motion character, at just 9mm. The entire set was no more than a metre and a half long, painted under a [...]

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