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Lynx: Sexy Rugby Rules For World Cup

22. September 2011

Tweet Pin It Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by [...]

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Blink 182: Stolen Fan Content Music Video

7. August 2011

Tweet Pin It After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on [...]

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Nokia N8: The World’s Largest Stop Motion Film

3. August 2011

Tweet Pin It Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely [...]

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OK Go + Google: Interactive HTML5 Music Video

31. July 2011

Tweet Pin It The “OK Go” guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called “All Is [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

Tweet Pin It And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a [...]

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Hugo Boss: Head Tracking YouTube Experience

24. July 2011

Tweet Pin It Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control [...]

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BMW 1M vs Helipad Viral Video

29. June 2011

Tweet Pin It The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad. This is a pretty cool video and manages keeps you on edge as [...]

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Burger King: The “Whopper Lust” Challenge

16. June 2011

Tweet Pin It Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you [...]

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Sony Pictures’s DVD Amnesty: Case Study

14. June 2011

Tweet Pin It Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, [...]

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Facebook and Twitter in Real Life: Video

13. June 2011

Tweet Pin It This is a great video that takes Facebook and Twitter and puts them into the real world, acting out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It’s a fun way to showcase how odd our online behaviour can seem when [...]

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BMW 1M vs Concrete Walls Viral Video

11. June 2011

Tweet Pin It How many times do you hear “I want my video to go viral”. To make this happen you have to create content that is pretty innovative, exciting and cool so that your audience will want to share. Well here’s the kind of video that ticks all those boxes. BWM Canada have released [...]

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World’s Largest Projection Mapping Event

12. May 2011

Tweet Pin It Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display [...]

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Skittles “Touch” YouTube Ads

2. April 2011

Tweet Pin It Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

Tweet Pin It The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader [...]

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Flip Video: Facebook Profile Video

16. February 2011

Tweet Pin It Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well [...]

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