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Roger Federer Trickshot Goes Viral
4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter [...]
Continue reading...IBM: The Art Of Data Video
20. August 2010
This is a beautiful behind the scenes video for IBM’s Data Campaign that was release earlier this year, I don’t think it made it to Australia, so it’s the first time I’ve seen any of the campaign creative (sorry if it’s old?!). What I really love about this video isn’t just the fantastic insights and [...]
Continue reading...Chatroulette: The Last Exorcism Campaign
19. August 2010
I didn’t realise anyone was still using Chatroulette since the hype died off, let alone running campaigns through it, but for what it’s worth, this is a pretty cool (but predictable) campaign for “The Last Exorcism” horror movie. It features a girl interacting with people through the web cam, giggling as she looks to unzip her top for the guys on the [...]
Continue reading...Lynx: The Wingman Academy Webisodes
18. August 2010
Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]
Continue reading...The Twitter & YouTube Movie Trailers
16. August 2010
A month or two ago, Sony Pictures released a trailer for the Social Network movie, to which many people were unsure if it was true or not, unfortunately it is, and on the back of that we’ve seen a few great parody’s in the YouTube Movie Trailer and the Twitter Movie Trailer start to appear and gain some traction [...]
Continue reading...Stop Motion Film By BLU: Big Bang Big Boom
16. August 2010
You probably remember Blu’s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube & Vimeo in just 4 weeks. This time, the animation is BLU’s view on how the world might have [...]
Continue reading...The Expendables YouTube Takeover
9. August 2010
This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]
Continue reading...Video: Killa Appz
5. August 2010
What a way to get your portfolio noticed! Props to Dave Berzack on his video “Killa Appz”, a hilarious rap about his passion for web dev! So the video as of now is sitting at almost 1400 views, and I’m wondering how far it will run over the next week as the industry picks it up. If [...]
Continue reading...Hell Pizza: YouTube Adventure Pizza Film?!
4. August 2010
Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]
Continue reading...Bacardi True Originals Facebook Fail?
2. August 2010
Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]
Continue reading...Diesel Facepark: The Analog Version of Facebook
27. July 2010
Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical [...]
Continue reading...YouTube’s Show & Tell Site For Marketers
22. July 2010
I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home to the the [...]
Continue reading...The Star Wars Subway Viral Video
20. July 2010
Looking back at my previous post on Flash Mobs, it’s interesting to see how something on a much smaller scale can have a much bigger impact. I guess you could call this a flash mob of sorts, but it’s not your typical dancing group (although these are the same guys that did the Frozen Grand Central [...]
Continue reading...Surely Flash Mobs Are Now Dead?
18. July 2010
Take a good look at this Flash Mob created by Malibu in NYC and then pause for a moment of silence, because that might just be the last promotional flash mob you’ll ever see! Don’t get me wrong, I think flash mobs were pretty cool in 2008 and even early 2009, the 10 or so [...]
Continue reading...Old Spice Sends Personal Twitter Video Replies
14. July 2010
Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months. Old Spice has just started delivering personal video [...]
Continue reading...Google Chrome “Fastball” Mashup Game
1. July 2010
Wow. This is seriously cool. Google has just launched a crazy YouTube / Social / App mashup game called Google Chrome Fastball – A Race Across The Internet. The game has the same visual flavour as the “speed test” campaign and challenges you to see if you’re “Chrome Fast” by setting a ball rolling across [...]
Continue reading...BooneOakley’s Gold Lion Winning YouTube Site
29. June 2010
Last year I challenged everyone to see if this was the most creative website ever? At the time, YouTube annotations were brand new, every agency was doing the same old thing, a few were even starting blogs (yes!) and then came along this YouTube video from BooneOakley, but it wasn’t just a video, it was [...]
Continue reading...Miley Cyrus With YouTube Annotations
21. June 2010
Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]
Continue reading...Guggenheim: YouTube Play
16. June 2010
Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists or just a [...]
Continue reading...Viral Video: BP Spills Coffee
16. June 2010
This video, as you can imagine, is getting some serious viral traction at the moment, with almost 4 million views in just a few days and over 25,000 shares in the last 24 hours alone and rising. It paints a pretty funny scenario around a horrible real life event. I can’t begin to image, what, [...]
Continue reading...BMW 3D Projection Mapping Singapore
3. June 2010
At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]
Continue reading...Opera Browser: Potato World Record Speed Test
2. June 2010
Last month Google released a viral campaign around their Chrome Speed Test where they tested the Chrome browser against the speed of a potato gun among a number of other things. So in a hilarious and cheeky poke directly back at Google, Opera have released this parody video showing their browsers’ attempt to beat the potato boiling [...]
Continue reading...The $300 Chat Roulette “Killer” Viral
27. May 2010
Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]
Continue reading...Chat Roulette: HIV Guerrilla Marketing
23. May 2010
If you’ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn’t do in real life, where a semi-nude lady draws people in for a closer look before before letting them [...]
Continue reading...Olympus Stop Motion: The PEN Giant
18. May 2010
If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]
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