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Liquid Mountaineering: Running On Water Viral
I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!
Continue reading...Chile Football: Light Him A Candle Case Study
11. May 2010
This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]
Continue reading...TomTom Darth Vader Viral Campaign Video
5. May 2010
It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]
Continue reading...Viral Campaign: The Future Of Advertising
1. May 2010
This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]
Continue reading...Heineken’s Men With Talent Viral
27. April 2010
This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]
Continue reading...Lipton Milk Tea: Chinese Viral Case Study
26. April 2010
This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]
Continue reading...Viral: iPad Test – Will It Blend?
6. April 2010
Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]
Continue reading...Case Study: The Jesus KIT KAT Viral Campaign
28. March 2010
I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked [...]
Continue reading...FITC: The Last Advertising Agency On Earth
26. March 2010
This is a great little promo video for a Friday night! Created by Flash In The Can (FITC, who run amazing events where technology meets art and advertising, along with annual awards) this little video showcases what the last advertising agency on earth might look like and when it became extinct… Ok, so it’s not [...]
Continue reading...Coca-Cola “Happiness Machine”
22. January 2010
People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]
Continue reading...VB RAW: A Viral Content Aggregator
23. September 2009
The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]
Continue reading...How two creatives dealt with “The Sack”
22. September 2009
Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get [...]
Continue reading...Tap and Take: Samsung Campaign
22. September 2009
Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]
Continue reading...Help Bibi: Viral Campaign Israeli Style
19. September 2009
This is a viral campaign – Israeli Style! TwentyThree in Israel have just launched a the campaign for a bottled water company called “Water&” that create water mixers to help relax, energize and re-charge. So to get some viral traction, they wanted to do something a little different, but I see this as something just a little crazy! It’s [...]
Continue reading...Sony Vaio Viral: Say No To Social
19. August 2009
Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]
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11. May 2010
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