Archive | Viral Marketing RSS feed for this section

The Google Job Experiment

15. May 2010

5 Comments

Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. The PPC campaign had a message: “Hey, David [...]

Continue reading...

Live Twitter Artwork: Just Don’t Tell Ashton

12. May 2010

0 Comments

Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]

Continue reading...

Liquid Mountaineering: Running On Water Viral

11. May 2010

3 Comments

I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!

Continue reading...

Chile Football: Light Him A Candle Case Study

11. May 2010

1 Comment

This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

Continue reading...

TomTom Darth Vader Viral Campaign Video

5. May 2010

2 Comments

It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]

Continue reading...

Viral Campaign: The Future Of Advertising

1. May 2010

12 Comments

This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]

Continue reading...

Heineken’s Men With Talent Viral

27. April 2010

3 Comments

This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]

Continue reading...

Lipton Milk Tea: Chinese Viral Case Study

26. April 2010

0 Comments

This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

Continue reading...

Viral: iPad Test – Will It Blend?

6. April 2010

1 Comment

Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

Continue reading...

Case Study: The Jesus KIT KAT Viral Campaign

28. March 2010

14 Comments

I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked [...]

Continue reading...

FITC: The Last Advertising Agency On Earth

26. March 2010

0 Comments

This is a great little promo video for a Friday night! Created by Flash In The Can (FITC, who run amazing events where technology meets art and advertising, along with annual awards) this little video showcases what the last advertising agency on earth might look like and when it became extinct… Ok, so it’s not [...]

Continue reading...

Coca-Cola “Happiness Machine”

22. January 2010

6 Comments

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

Continue reading...

VB RAW: A Viral Content Aggregator

23. September 2009

0 Comments

The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

Continue reading...

How two creatives dealt with “The Sack”

22. September 2009

0 Comments

Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get [...]

Continue reading...

Tap and Take: Samsung Campaign

22. September 2009

1 Comment

Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

Continue reading...