Archive | Viral Marketing RSS feed for this section

Evian’s “Live Young” Campaign Is A Viral Smash

18. July 2009

3 Comments

Evian has really grappled with advertising and it’s image over the past several years longing for mass appeal. It appears that Evian’s time to shine has come with the viral smash oft the “Evian Babies” rollerskating and dancing along with one of the original classic hip-hop tunes that shaped music. There was plenty of footage [...]

Continue reading...

Snoop Dogg vs Heineken’s Walk In Fridge

17. July 2009

0 Comments

You know Heineken have done something right when their YouTube virals get millions of views, but when someone like Snoop Dogg hijacks their viral ad to help promote his own concert – it’s jumped to a new level!! This is the new Snoop Dogg Tour promotional video that has just been released. Enjoy! (see my [...]

Continue reading...

Microsoft Office 2010: The Movie

14. July 2009

8 Comments

Microsoft is heating up the battle of the ads against Apple with the new “Microsoft Office 2010: The Movie” trailer released. Call me what ever you like, but this isn’t half bad from Microsoft right?! Check out the Office 2010 campaign website here.

Continue reading...

The “Prototype Game” Facebook Experience

29. June 2009

5 Comments

This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have [...]

Continue reading...

Philips Vs 140 Characters Of Genius

28. June 2009

0 Comments

Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one [...]

Continue reading...

The Dark Knight Viral: Why So Serious? Case Study

26. June 2009

8 Comments

This is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment.

Continue reading...

Tiger Woods/EA Games: Walk On Water Viral Comp!

25. June 2009

1 Comment

Ok, so I want to give you a little background on this one, so make sure you read this before you play the video! In 2008 EA Games launched the cult game; Tiger Woods 08 and late that year a YouTuber named “Levinator25″ posted this video claiming to have found a “glitch” in the game. It goes viral [...]

Continue reading...

Ultimo Viral: Underwear Models Field Test Bras

23. June 2009

6 Comments

I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their [...]

Continue reading...

A Unique View On Viral Campaigns…

18. June 2009

1 Comment

DC Shoes has a unique perspective on viral. Founder Ken Block is not just a shoe guy, he is also a professional rally driver. So to promote his own brand, the sport he loves and ofcourse his sponsor, he created a different kind of viral campaign that has 3million views on YouTube in just 2 [...]

Continue reading...

Lenovo: Kill Switch Viral Campaign

16. June 2009

1 Comment

Lenovo have just launched a viral campaign based around their seemingly famous “Kill Switch” feature where you can SMS a number and have your stolen or misplaced laptop disabled or in this case “blown up” to ensure your data stays protected. I’m generally pretty fair on campaigns as they are always limited to the clients [...]

Continue reading...

Vodafone #ukhols Map: Twitter/Google Mashup

14. June 2009

1 Comment

Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]

Continue reading...

LG GD900: What?s Needed Now Virals?

12. June 2009

1 Comment

Imagine a phone that can do everything! It’s more or less the motto of LG’s new viral campaign ”What’s Needed Now?” which promotes the LG GD900 mobile phones. The videos show the phone doing incredible things like, serve as a food processor, guess types of wine or even lights a cigarette. The campaign videos created [...]

Continue reading...

The One Show 2009: Hype/Viral Video

8. June 2009

1 Comment

This is the 2009 One Show viral video that I have been searching for, apologies it’s a little old, but I want to archive it for later use! They created this viral in the lead up to the 2009 One Show after endless talk about how the same agencies & people win the awards ever [...]

Continue reading...

Worst Job In The World – DreamJob.com Viral

1. June 2009

1 Comment

Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.

Continue reading...

Gillette Body Grooming Viral Videos

31. May 2009

1 Comment

Gillette launched a series of Body Grooming Viral Videos on their YouTube Channel a week or two ago and are now starting to catch on! The animated videos created by Proximity Canada in conjunction with BBDO New Yorkhave been the talk of the social media space over the last day or so. They provide men with shaving [...]

Continue reading...

Homeless & Young Lions In Cannes

26. May 2009

2 Comments

To show business and marketing professionals they can improve their businesses with good ideas, two brazilians – Bob Ferraz and Marcelo Melo, working for Fisher (in Portugal) – created a gorgeous campaign for an unusual client, Mr. Felix. Result: silver in the Cannes Young Lions and a huge ROI for Mr Felix. Watch it and [...]

Continue reading...

Viral Ad: The History Of Marijuana

21. May 2009

4 Comments

Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich Jr. [...]

Continue reading...

Sprite: Brutal Honest Truths

21. May 2009

0 Comments

After C-Section became lead agency for Sprite in Turkey, this is the first project we developed in line with their global campaign “Brutal Honest Truths.” The first BHT was: “You’d love to make your ex pay for breaking your heart.” And we provided the perfect tool for such sweet revenge; a voodoo doll. We used [...]

Continue reading...

Heineken Walking Fridge Viral Video

27. April 2009

5 Comments

Heineken has launched a new viral on the back of their highly successful Walk In Fridge Viral video a few months back, which was folled up with a great spoof ad by a competitor! Its the Heineken Walking Fridge Viral Video and is again spreading like wild fire, but, as always, not nearly as good as [...]

Continue reading...

W+K Wieden Kennedy Virtual Easter Egg Hunt

14. April 2009

1 Comment

W+K Wieden Kennedy launched a Virtual Easter Egg Hunt for the festive period using one of the latest Microsoft technologies called Photosynth. A very cool app that constructs 3D environments from photos and lets you create a virtual experience online. W+K synthed over 900 photos into a 3D virtual easter egg hunt challenging users to find [...]

Continue reading...