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Burgeranch Combina: The HACK Campaign

26. January 2011

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Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the “combina” [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

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By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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Intel: “The Chase” Desktop Adventure Film

7. January 2011

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The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

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Angry Birds Peace Treaty Goes Viral

30. November 2010

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Angry Birds fever just seems to keep on growing as the movie supposedly goes into production, and with that, this Israeli comedy show has notched up almost 2 million YouTube views this week for a weird sketch about the Angry Birds vs Evil Pigs in a united nations peace council hearing… I’m an Angry Birds HD fan, [...]

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The #jeeppuzzle Twitter Campaign

24. November 2010

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Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]

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Orange: Singing Tweetagrams!

6. October 2010

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If you haven’t already, it might just about time you created a singing tweetagram from Orange in the UK. Jumping on the real time response wagon (more like a Ferrari Wagon – if they were to ever build one) Orange have created a twitter based campaign where users can send personalised singing tweetagrams by finishing any tweet with [...]

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Nokia N8: World’s Smallest Stop Motion Film

21. September 2010

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This is a great little campaign for Nokia, created by Aardman and W+K, the stop motion film called “Dot” was shot entirely on a new Nokia N8 and is officially contains the words smallest stop motion character, at just 9mm. The entire set was no more than a metre and a half long, painted under a [...]

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Samsung Galaxy: Baby Dance Flash Mob Viral

11. September 2010

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Yes, Flash Mobs were once cool, a long long time ago… This new campaign from Samsung is almost a hybrid between a TV Ad, Attempted Viral and Weird Flash Mob that all seem to come together to offer something a little interesting but completely weird! It starts pretty natural, with a little girl dancing on a rug at day care, [...]

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Tipp-Ex: YouTube Takeover Campaign

6. September 2010

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I’m a few days late on this (was out of the Country!) but it’s worth a look if you haven’t yet seen it just yet. Called “A Hunter Shoots A Bear”, this interactive YouTube takeover campaign from Tipp-Ex has racked up over 2.5 million views on the initial start video and over 3.5 million channel [...]

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Roger Federer Trickshot Goes Viral

22. August 2010

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4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter [...]

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