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Coca-Cola “Happiness Machine”

22. January 2010

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

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VB RAW: A Viral Content Aggregator

23. September 2009

The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

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How two creatives dealt with “The Sack”

22. September 2009

Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get themselves back [...]

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Tap and Take: Samsung Campaign

22. September 2009

Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

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Help Bibi: Viral Campaign Israeli Style

19. September 2009

This is a viral campaign – Israeli Style! TwentyThree in Israel have just launched a the campaign for a bottled water company called “Water&” that create water mixers to help relax, energize and re-charge. So to get some viral traction, they wanted to do something a little different, but I see this as something just a little crazy! It’s a [...]

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Sony Vaio Viral: Say No To Social

19. August 2009

Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]

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Crazy German Microsoft Project Waterslide Viral

7. August 2009

Have you seen the video of a crazy German getting some serious air time from the biggest slip & slide you’ve ever seen? Turns out this is a viral campaign from Germany for Microsoft Project. It is now clear that this German isn’t crazy at all. His name is Bruno Kammerl and he’s got mad MS [...]

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Evian’s “Live Young” Campaign Is A Viral Smash

18. July 2009

Evian has really grappled with advertising and it’s image over the past several years longing for mass appeal. It appears that Evian’s time to shine has come with the viral smash oft the “Evian Babies” rollerskating and dancing along with one of the original classic hip-hop tunes that shaped music. There was plenty of footage [...]

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Snoop Dogg vs Heineken’s Walk In Fridge

17. July 2009

You know Heineken have done something right when their YouTube virals get millions of views, but when someone like Snoop Dogg hijacks their viral ad to help promote his own concert – it’s jumped to a new level!! This is the new Snoop Dogg Tour promotional video that has just been released. Enjoy! (see my [...]

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Microsoft Office 2010: The Movie

14. July 2009

Microsoft is heating up the battle of the ads against Apple with the new “Microsoft Office 2010: The Movie” trailer released. Call me what ever you like, but this isn’t half bad from Microsoft right?! Check out the Office 2010 campaign website here.Share This Digital Buzz Post:

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The “Prototype Game” Facebook Experience

29. June 2009

This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have to [...]

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Philips Vs 140 Characters Of Genius

28. June 2009

Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one [...]

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The Dark Knight Viral: Why So Serious? Case Study

26. June 2009

This is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment.Share This Digital Buzz Post:

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Tiger Woods/EA Games: Walk On Water Viral Comp!

25. June 2009

Ok, so I want to give you a little background on this one, so make sure you read this before you play the video! In 2008 EA Games launched the cult game; Tiger Woods 08 and late that year a YouTuber named “Levinator25″ posted this video claiming to have found a “glitch” in the game. It goes viral with [...]

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Ultimo Viral: Underwear Models Field Test Bras

23. June 2009

I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their [...]

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A Unique View On Viral Campaigns…

18. June 2009

DC Shoes has a unique perspective on viral. Founder Ken Block is not just a shoe guy, he is also a professional rally driver. So to promote his own brand, the sport he loves and ofcourse his sponsor, he created a different kind of viral campaign that has 3million views on YouTube in just 2 [...]

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Lenovo: Kill Switch Viral Campaign

16. June 2009

Lenovo have just launched a viral campaign based around their seemingly famous “Kill Switch” feature where you can SMS a number and have your stolen or misplaced laptop disabled or in this case “blown up” to ensure your data stays protected. I’m generally pretty fair on campaigns as they are always limited to the clients [...]

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Vodafone #ukhols Map: Twitter/Google Mashup

14. June 2009

Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]

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LG GD900: What?s Needed Now Virals?

12. June 2009

Imagine a phone that can do everything! It’s more or less the motto of LG’s new viral campaign ”What’s Needed Now?” which promotes the LG GD900 mobile phones. The videos show the phone doing incredible things like, serve as a food processor, guess types of wine or even lights a cigarette. The campaign videos created [...]

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The One Show 2009: Hype/Viral Video

8. June 2009

This is the 2009 One Show viral video that I have been searching for, apologies it’s a little old, but I want to archive it for later use! They created this viral in the lead up to the 2009 One Show after endless talk about how the same agencies & people win the awards ever [...]

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Worst Job In The World – DreamJob.com Viral

1. June 2009

Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.Share This Digital Buzz Post:

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Gillette Body Grooming Viral Videos

31. May 2009

Gillette launched a series of Body Grooming Viral Videos on their YouTube Channel a week or two ago and are now starting to catch on! The animated videos created by Proximity Canada in conjunction with BBDO New Yorkhave been the talk of the social media space over the last day or so. They provide men with shaving [...]

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Homeless & Young Lions In Cannes

26. May 2009

To show business and marketing professionals they can improve their businesses with good ideas, two brazilians – Bob Ferraz and Marcelo Melo, working for Fisher (in Portugal) – created a gorgeous campaign for an unusual client, Mr. Felix. Result: silver in the Cannes Young Lions and a huge ROI for Mr Felix. Watch it and bookmark it. [...]

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Viral Ad: The History Of Marijuana

21. May 2009

Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich [...]

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Sprite: Brutal Honest Truths

21. May 2009

After C-Section became lead agency for Sprite in Turkey, this is the first project we developed in line with their global campaign “Brutal Honest Truths.” The first BHT was: “You’d love to make your ex pay for breaking your heart.” And we provided the perfect tool for such sweet revenge; a voodoo doll. We used [...]

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