Viral Marketing

OREO: The Separator Machine

5. March 2013

You know you’ve thought about it before, wondering how to separate the cookies from the cream, maybe because you like it separated, maybe because you don’t like the cream, who knows, we’ve all done it, just not like this…! In a very cool video (viral? how many views do you need for something to be [...]

Qualcomm Mobile: Best Bus Stop Ever

26. February 2013

1 Comment

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]

Red Bull Kluge: Ultimate Athlete Dominos

13. November 2012

2 Comments

This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

Buyral: The Professional Clicking Agency

10. November 2012

3 Comments

This Buyral video has been kicking around for the last week and I’m sure you’ll all appreciate it! A spoof of how agencies from around the world get their YouTube videos to go Viral… Well, as you’ll see in this video, it’s just as you probably expected, with professional clicking networks the world over, using [...]

Coke Zero: 70secs To Unlock The 007 In You

20. October 2012

6 Comments

Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]

Redbull: Human Powered Freerunning Machine

15. October 2012

5 Comments

Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]

Volvo Trucks: The Ballerina Stunt Viral

19. August 2012

3 Comments

So Volvo has jumped onto the content bandwagon in a big way this week to promote their FH serious of precision trucks. Grabbing World record-holding highliner Faith Dickey to setup a wire-walk between two trucks speeding towards a tunnel on an unopened highway somewhere in Croatia, at about 80km, and while the outcome is probably [...]

Call of Duty: Quadrocopter Machine Gun Video

30. April 2012

2 Comments

Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]

Puma: The World’s Fastest Purchase

26. April 2012

7 Comments

Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]

Chevy Sonic: The Street Art Robot Car

22. April 2012

1 Comment

Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]

TippExperience 2: Hunter and Bear’s Time Warp

19. April 2012

3 Comments

Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views.. Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of trouble as a [...]

IKEA: Multi-View Interactive Kitchen Stories

9. April 2012

1 Comment

I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]

Top Gear: 10 Millions Fans Celebration Video

2. February 2012

2 Comments

We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of both I suspect… [...]

Heineken: The Valentines Day Serenade App

2. February 2012

4 Comments

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

LG: Fashion Industry Vacuum Cleaner Viral

9. January 2012

3 Comments

Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number of others picking [...]

Archive | Viral Marketing RSS feed for this section

OREO: The Separator Machine

Qualcomm Mobile: Best Bus Stop Ever

Red Bull Kluge: Ultimate Athlete Dominos

Buyral: The Professional Clicking Agency

Coke Zero: 70secs To Unlock The 007 In You

Redbull: Human Powered Freerunning Machine

Volvo Trucks: The Ballerina Stunt Viral

Call of Duty: Quadrocopter Machine Gun Video

Puma: The World’s Fastest Purchase

Chevy Sonic: The Street Art Robot Car

TippExperience 2: Hunter and Bear’s Time Warp

IKEA: Multi-View Interactive Kitchen Stories

Top Gear: 10 Millions Fans Celebration Video

Heineken: The Valentines Day Serenade App

LG: Fashion Industry Vacuum Cleaner Viral

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