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Top Gear: 10 Millions Fans Celebration Video

2. February 2012

We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of both I suspect… [...]

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Heineken: The Valentines Day Serenade App

2. February 2012

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

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LG: Fashion Industry Vacuum Cleaner Viral

9. January 2012

Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number of others picking [...]

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YouTube Rewind 2011 Showcase

28. December 2011

Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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Lynx: Sexy Rugby Rules For World Cup

22. September 2011

Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]

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Mario Vs Angry Birds (Godfather Parody Video)

9. August 2011

Here is a great little parody video reflecting the state of the gaming world. As mobile games become increasingly popular amongst casual gamers it leaves you wondering what will happen to the classics! Well this video show’s the stars of the games taking things into their own hands. If you’re anything more than a casual [...]

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Blink 182: Stolen Fan Content Music Video

7. August 2011

After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]

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Nokia N8: The World’s Largest Stop Motion Film

3. August 2011

Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely on the new [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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BMW 1M vs Helipad Viral Video

29. June 2011

The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad. This is a pretty cool video and manages keeps you on edge as you watch it. [...]

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BMW 1M vs Concrete Walls Viral Video

11. June 2011

How many times do you hear “I want my video to go viral”. To make this happen you have to create content that is pretty innovative, exciting and cool so that your audience will want to share. Well here’s the kind of video that ticks all those boxes. BWM Canada have released this “BMW 1M [...]

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Skittles “Touch” YouTube Ads

2. April 2011

Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

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The Effectiveness of Groupon: Infographic

21. February 2011

This Infogaphic from MyCuponCodes shows some of the numbers (US) behind the mighty Groupon. With 5 Million subscribers, we all know that Groupon is huge but is it profitable for businesses? American Apparel’s recent Groupon deal – selling 133,000 group-buy Groupons at $25 (worth $50 each), demonstrates the value of attracting new customers, and the potential [...]

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Facebook 2010 Growth Stats: Infographic

14. February 2011

I came across this Infographic today whilst reading a post on socialcommercetoday.com and had to post it along with this great little video “A LIFE ON FACEBOOK by Alex Droner” (embedded below). The article highlights that “There are 621 743 220 worldwide Facebook users, that means that 1 in 11 humans are active on Facebook”. This, together [...]

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Old Spice: Super Fan Phone Call + The New Ad

6. February 2011

Well here it is. The super fan phone call from the Old Spice man himself, to a very lucky 16 year old kid who’s just scored exclusive use of the new Old Spice Ad (called Scent Vacation) for the next few days (see it below). Interestingly, I’m not sure the gamble has payed off like [...]

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