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Nike Chosen: Video Contest

7. June 2011

6 Comments

Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Wrigley’s User Generated 3D Projection Mapping

3. June 2011

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After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]

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Intel: Museum of Me

1. June 2011

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This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing [...]

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The Great Banner Sale: GRAACC

29. May 2011

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This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]

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World’s Largest Projection Mapping Event

12. May 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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KLM Tile & Inspire Facebook App

8. May 2011

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Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ [...]

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YouTube Launches The “Life In A Day” Project

8. July 2010

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YouTube have just launched a new project called Life In A Day, a user generated campaign that will take HD video submissions filmed on July 24th, editing them to create a film that shows what that day looked like around the world. Interestingly, they’ve brought on Ridley Scott and Kevin Macdonald to direct and edit [...]

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Doritos: King of Ads

22. February 2010

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After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”. All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4.  The best spot of the campaign [...]

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BMW / Need for Speed: Shift

23. September 2009

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EA Games has a great Twitter promotion running at the moment catering to car aficionados, and gamers alike for their new Need For Speed: Shift game. There are five missions that need to be completed over five days. Todays mission? Find a BMW on Google Maps Street View, take a screenshot and post it to [...]

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GAP: Born to Fit Campaign

17. August 2009

1 Comment

The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, [...]

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The Google Chrome Icon Project

9. July 2009

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I’m using Google Chrome about 90% of the time at the moment, and I love it. There are still compatibility issues, but overall, its just dam fast and opens up my screen space too! I stumbled across this project tonight and thought it was kind of interesting to see what Google is doing to promote [...]

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Eternal Moonwalk: A Tribute

7. July 2009

6 Comments

OK, so I’ve had a few emails today suggesting I should post up the latest Michael Jackson tribute website called “Eternal Moonwalk” by Studio Brussel & Group94. I wasn’t going to because it’s already on all the other great creative blogs but I gave in… It’s a funky little site where you can upload your [...]

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Crispin Porter + Bogusky Launches New Beta Website

1. July 2009

2 Comments

Crispin Porter + Bogusky have just launched a very cool new site into beta for their agency. They are renowned for creating some of the worlds best advertising which has critics buzzing for good and for bad but those dynamics will be used in their new website to create streaming content! CPB are integrating live [...]

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Young Lions: 48 Hour Ad Contest

6. May 2009

14 Comments

It’s almost that time of year, and YouTube is running the Cannes Young Lions 48 Hour Ad Contest online this time around and it already has about 3,000 subscribers and 100K views. So if your a young creative, get ready, you’ll have 48 hours from the minute the brief drops here to create an ad from [...]

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Hyundai Genesis Coupe Website – Edit Your Own

1. February 2009

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Hyundai will debut five new 30-second spots during the Super Bowl – featuring the Genesis Sedan & Genesis Coupe. The campaign includes a slick online component at www.EditYourOwn.com which allows visitors to create their own version of a Genesis Coupe ad called ?Epic Lap???, to be shared with friends and posted to social networking sites. Possibly one of the [...]

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