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DBS Regatta: A Community Generated Story

8. June 2013

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Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

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The GuardianWitness: Citizen Journalists App

22. April 2013

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The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video [...]

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NAB: The Honesty Experiments

1. July 2012

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Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]

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LEGO: Build with Google Chrome

27. June 2012

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It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]

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Vimeo Award Winning Films 2012

16. June 2012

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The second-ever Vimeo Awards were held this week over in New York City. The award ceremony showcased the world’s best videos from Vimeo and their creators. The evening was hosted by Reggie Watts and Beardyman, see some highlights in the video above. Listed below is the collection of the winning entires, it’s a fantastic mix [...]

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Infographic: Instagram Statistics 2012

13. May 2012

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Everyone’s talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users. Here’s a nice infographic that shows some pretty impressive stats as Instagram heads toward the 100 million users milestone. Some highlights from these app stats are: Each day on Facebook 300 million [...]

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Coca-Cola: The Cheering Truck

1. May 2012

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Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]

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Heineken: Limited Edition Bottles via Facebook

5. April 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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Best Tweeshes: Crowdsourced Musical Tweets

30. January 2012

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To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

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Axe Anarchy: First Comic Created in Real Time

5. January 2012

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Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

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Vodafone: Christmas Laser Graffiti

22. December 2011

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Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

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Ultimat Vodka: Social Life Audit Facebook App

18. November 2011

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Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]

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Blink 182: Stolen Fan Content Music Video

7. August 2011

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After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]

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Ibiza Parties: RFID Facebook Integration

31. July 2011

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With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]

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Mountain Dew: Street Art meets Paintball

26. July 2011

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Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]

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Nike Chosen: Video Contest

7. June 2011

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Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Wrigley’s User Generated 3D Projection Mapping

3. June 2011

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After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]

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Intel: Museum of Me

1. June 2011

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This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing [...]

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The Great Banner Sale: GRAACC

29. May 2011

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This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]

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World’s Largest Projection Mapping Event

12. May 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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