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Audi iAd: Slide to Unlock

11. November 2011

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Here’s a clever little iAd from Audi. They’ve used a nice play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in Brazil and appeared within publications on the iPad. Once users saw it they instantly recognized the swipe gesture used [...]

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Nokia: Interactive Angry Birds Experience

28. October 2011

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Here’s a great interactive campaign from the guys at Wunderman Buenos Aires’s to promote the Nokia N8 in Argentina. The objective was to showcase the most popular apps that are available to download in their Ovi Store, like Fruit Ninja and Angry Birds, giving users the tools to shatter any web site with “Turn Up [...]

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The World’s Largest Space Invaders Game

4. October 2011

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Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping with ultrasonic motion sensors and other various technical elements to create a physical gaming experience. Now who wouldn’t want to play this? As the [...]

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FaceLook: Coca-Cola’s Facial Recognition App

2. August 2011

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Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]

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Volkswagen’s Augmented Reality App

29. July 2011

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Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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Mountain Dew: Street Art meets Paintball

26. July 2011

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Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]

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IE9 Battle for Beauty: Real Life Interactive Game

13. June 2011

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Here’s a cool event where real life meets the online world. Last week, in downtown Toronto, Microsoft showcased a real life version of their Battle for Beauty, a multiplayer HTML5 game optimised for Internet Explorer 9.

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Magnotes: Social Annotations Concept

7. June 2011

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This is a pretty nice concept from the Miami Ad School New York. The concept was designed for Sharpie and it incorporates a social annotation platform based on interactive notes. The aim is to transform the way that we can read magazines on the iPad, creating a social and dynamic experience.

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Social Engagement Gaming: Call of Duty Elite

5. June 2011

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This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this introductory video as a gamer ‘The Legend of Karl’ who takes the viewer on a tour of the game, [...]

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Wrigley’s User Generated 3D Projection Mapping

3. June 2011

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After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]

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Intel: Museum of Me

1. June 2011

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This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing [...]

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Selfridges “Project Ocean” Digital Installation

21. May 2011

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This is a pretty unique campaign from London retailer Selfridges. In what they are calling “retail activism” the famous upscale department store is utilising all of their creative elements (online and offline) to raise awareness of the issues of sustainability, overfishing and marine protection. The campaign, created by UK based agency 18 feet & rising [...]

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MAS Museum: Live Interactive Tour

20. May 2011

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This is a great way to showcase the launch of the MAS museum in Antwerp (Flanders, Belgium). This virtual tour campaign was developed by Prophets for the MAS (a new museum in Antwerp) which opened it’s doors on 17 May this year. In order to introduce the MAS to the general public, it organised a [...]

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Cannes: YouTube Interactive Music Machine

19. May 2011

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The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun. This interactive YouTube video was developed in [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

9. May 2011

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This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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Augmented Reality: Making Life Easier

11. February 2011

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Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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Konkreet Performer for the iPad

10. February 2011

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This is a pretty cool iPad app! Konkreet Labs, in Berlin, just announced the release of their iPad app Konkreet Performer. It’s described as a music control and performance instrument that connects the musicians actions directly with the music. It has been cleverly designed to take full advantage of the power of a multi-touch device [...]

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Etsy Gift Ideas for Facebook Friends

9. December 2010

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Popular home made products ecommerce website Etsy has launched a new gift suggestion tool for the upcoming holiday shopping season. You may have seen this already, it’s an app that let’s you to find gifts for your Facebook friends, based on what they like on Facebook. It’s a smart, well executed idea and a good [...]

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Brizzly does Twitter better than Twitter

7. August 2009

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If there were awards for the cutest logo – Brizzly would win hands down. The little bear in the bird suit is one of the best mascots for a web application I’ve seen since the MailChimp. But Brizzly is more than just cute, Thing Labs have brought the powerful ideas and features that make web [...]

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Mozilla Ubiquity Launched

15. December 2008

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Have you ever had that feeling something would change everything? Well after stumbling upon an amazing new Mozilla experiment called Ubiquity today, I got that instant feeling all over! And I know after watching the latest vimeo video below, you will too. It’s looking a pretty rough tool at the moment, but once they get the interface [...]

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