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HUDWAY AR App: Drive Safely

7. November 2013

38 Comments

Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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FI Prototype: The Future Of Airline Websites

5. August 2013

28 Comments

Making some noise over the last week has been this really interesting UX/UI prototype video for the future of airline websites, created by the guys at FI. It’s a seemingly different approach to Airline Websites, but at the same time, kinda delivers everything they already do, just with a much prettier interface, buy probably highly [...]

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Royal London Hospital: Interactive Installation

20. February 2013

6 Comments

Here’s a great example of technology put to good use at the Royal London Children’s Hospital, patients now have an interactive playground featuring a giant screen that the children can engage with. The surrounding soft toys are integrated into an interactive game, so that the children can play with both the physical and digital versions. [...]

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MTV Mobile Europe: Interactive Pool Party

24. September 2012

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MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

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Volkswagen: Voice Activated Interactive Banner

18. July 2012

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Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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MNDR: Interactive Music Video

11. July 2012

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Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]

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Cadbury: Joyville Activation

2. July 2012

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Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]

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NAB: The Honesty Experiments

1. July 2012

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Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]

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LEGO: Build with Google Chrome

27. June 2012

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It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]

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Coca-Cola: Post-It Note Stop-Motion Video

22. June 2012

2 Comments

Yesterday we had the Vodafone Stop Motion Fan Celebration and here’s another great stop motion from Coca-Cola. Coca-Cola commissioned Italian artist Eduardo Zamarro to create this stop motion for the Wall of Happiness at the brand’s Conference of Happiness. The artist created the world’s largest stop-motion video using only post-it notes. The 1 million post-it [...]

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Justin Bieber Launches Album with Blippar

20. June 2012

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How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]

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McDonalds: The Train Timetable

19. June 2012

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Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had [...]

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adidas: Ready to Run Experiential Campaign

18. June 2012

4 Comments

I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes. adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The [...]

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The MINI Store: Mobile Test Drive Stores

12. June 2012

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Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]

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Rugbeer: Tackle The Vending Machine

29. May 2012

5 Comments

Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]

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