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AT&T’s Augmented Reality Banner Game

21. June 2010

Tweet Pin It If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you [...]

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Video: LEGO’s Social Media Strategy

16. June 2010

Tweet Pin It This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media [...]

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NBC: The Olympic Twitter Tracker

28. February 2010

Tweet Pin It If you haven’t seen this already, it’s a pretty cool little app that NBC launched as part of their Winter Olympic coverage for the 2010 Vancouver Games. The Tweet Tracker is made up of a picture grid that expands and contracts each sport depending on the current buzz being generated. You’ll also be able to dig [...]

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iTunes Store Reaches 10 Billion Downloads

25. February 2010

Tweet Pin It Apple’s iTunes Store has reached a huge milestone: 10 billion music downloads since opening on April 28, 2003. Back then there was about 200,000 songs to choose from. Today music isn’t all they sell; with the evolution of the iPod and the creation of new products such as the AppleTV, iPhone, iPod [...]

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Social: The Pepsi Refresh Project

4. January 2010

Tweet Pin It Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played [...]

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Adidas Augmented Reality Shoes Campaign

4. January 2010

Tweet Pin It The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this [...]

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Ashley & Martin: Bring It Back Campaign

20. December 2009

Tweet Pin It In a move that’s completely different to Shane Warne’s hair ads, Ashley & Martin (Australia) have launched a new social campaign called “Bring It Back”. It’s a blog that lets you post something you’d like to bring back into existence – foods that have stopped being made, a tv series etc. The [...]

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Saatchi & Saatchi Christmas Kiss Cards

19. December 2009

Tweet Pin It This is the carbon neutral Christmas Card from Saatchi & Saatchi World Wide who are offering a service to help lower the impact of paper, printing and transportation in the Christmas peak! It also works towards their True Blue sustainability goal. The Christmas Kiss card lets you select a person from around [...]

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Audi: Electricity Untamed Viral Campaign

24. September 2009

Tweet Pin It What happened to electricity? It got dumbed down and domesticated. It?s stuck inside toothbrushes and coffee makers. Electricity Untamed is a campaign from Audi that calls for an end to uninspired, restrained use of electricity. Audi of America’s ad agency Venables Bell & Partners created this viral campaign (3x viral videos) in [...]

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Google: Experiments In Digital Creativity

24. September 2009

Tweet Pin It Here is some amazing digital creative inspiration presented by Google at Adweek in New York City 2009. It’s a Google doc that has 80+ pages of the best digital campaigns over the last 12 months with a focus on cool creative and slick technical executions to envy! Click here to launch the [...]

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Tap and Take: Samsung Campaign

22. September 2009

Tweet Pin It Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self [...]

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Augmented Reality 2.0 Future Of Interactivity

7. August 2009

Tweet Pin It Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms [...]

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Brizzly does Twitter better than Twitter

7. August 2009

Tweet Pin It If there were awards for the cutest logo – Brizzly would win hands down. The little bear in the bird suit is one of the best mascots for a web application I’ve seen since the MailChimp. But Brizzly is more than just cute, Thing Labs have brought the powerful ideas and features [...]

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Crispin Porter + Bogusky’s Interns Rap Video!

5. August 2009

Tweet Pin It Crispin Porter + Bogusky have released “The World Of An Intern” music video to much fanfare with their summer 2009 Interns. Digital this is not, but viral it might be, with 20,000 views in 1 day. Not bad for an intern project that talks about what they get up to! (via Adverblog [...]

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Twitter Launches New Interface

29. July 2009

Tweet Pin It Twitter has just launched their new interface (about time!) and its pretty sleek. They’ve pulled out the search box which was previously not existent and extended 3 levels of #popular subjects > Today > This week > This month. I’m a fan of the new interface, very cool indeed, but it’s a [...]

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