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Infographic: The Social Travel Revolution

25. July 2011


Social media can shape the way that we make our decisions on a day-to-day basis and this is seen very much in the travel industry. This great infographic from Swedish social travel startup Tripl demonstrates how interactions through social media are effecting this industry. A few key points of interest for me are: 72% of [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011


The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011


The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Case study: Standard Charted’s Facebook Game

17. February 2011


Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.

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Flip Video: Facebook Profile Video

16. February 2011


Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]

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Barbie & Ken Get Social

13. February 2011


With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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Augmented Reality: Making Life Easier

11. February 2011


Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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Video projection QR code launches music album.

9. February 2011


Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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Facebook Gaming: 10 Facebook Games Stats

7. February 2011


With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods [...]

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Infographic: How Marketers Use Social In 2010

15. November 2010


It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]

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