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Infographic: How Marketers Use Social In 2010

15. November 2010

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It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]

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Wunderman’s Gnome Has Been Kidnapped

13. August 2010

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There has been some action at the Y&R building in Sydney this week, I’m on the 10th floor and noticed posters being put up for a “missing” gnome, yep, pretty weird, but it’s seems it’s not just any gnome, it’s Wunderman’s “Wundergnome”. A few days later, the Wundergnome appeared on Facebook crying out for help, followed [...]

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Gatorade’s “Social” Control Center (Video)

4. July 2010

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Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be [...]

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Ericsson’s Live Big Cheer Installation

22. June 2010

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I’m a sucker for these sorts of digital installations. This time Ericsson has created something innovative around the world cup with a glass box placed at their Global HQ, inside the glass box sits 4 special confetti printers, all hooked up to live web cams. The core idea is about creating a live cheer made from thousands of [...]

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AT&T’s Augmented Reality Banner Game

21. June 2010

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If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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Video: LEGO’s Social Media Strategy

16. June 2010

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This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy. A word [...]

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NBC: The Olympic Twitter Tracker

28. February 2010

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If you haven’t seen this already, it’s a pretty cool little app that NBC launched as part of their Winter Olympic coverage for the 2010 Vancouver Games. The Tweet Tracker is made up of a picture grid that expands and contracts each sport depending on the current buzz being generated. You’ll also be able to dig in to see [...]

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iTunes Store Reaches 10 Billion Downloads

25. February 2010

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Apple’s iTunes Store has reached a huge milestone: 10 billion music downloads since opening on April 28, 2003. Back then there was about 200,000 songs to choose from. Today music isn’t all they sell; with the evolution of the iPod and the creation of new products such as the AppleTV, iPhone, iPod touch and soon [...]

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Social: The Pepsi Refresh Project

4. January 2010

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Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]

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Adidas Augmented Reality Shoes Campaign

4. January 2010

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The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]

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Ashley & Martin: Bring It Back Campaign

20. December 2009

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In a move that’s completely different to Shane Warne’s hair ads, Ashley & Martin (Australia) have launched a new social campaign called “Bring It Back”. It’s a blog that lets you post something you’d like to bring back into existence – foods that have stopped being made, a tv series etc. The idea is that [...]

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Saatchi & Saatchi Christmas Kiss Cards

19. December 2009

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This is the carbon neutral Christmas Card from Saatchi & Saatchi World Wide who are offering a service to help lower the impact of paper, printing and transportation in the Christmas peak! It also works towards their True Blue sustainability goal. The Christmas Kiss card lets you select a person from around the world to [...]

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Audi: Electricity Untamed Viral Campaign

24. September 2009

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What happened to electricity? It got dumbed down and domesticated. It?s stuck inside toothbrushes and coffee makers. Electricity Untamed is a campaign from Audi that calls for an end to uninspired, restrained use of electricity. Audi of America’s ad agency Venables Bell & Partners created this viral campaign (3x viral videos) in order to build [...]

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Google: Experiments In Digital Creativity

24. September 2009

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Here is some amazing digital creative inspiration presented by Google at Adweek in New York City 2009. It’s a Google doc that has 80+ pages of the best digital campaigns over the last 12 months with a focus on cool creative and slick technical executions to envy! Click here to launch the Google Docs Presentation.

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Tap and Take: Samsung Campaign

22. September 2009

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Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

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