industry news, social media, insights, and other great digital trends from all over the world.
Archive | Uncategorized RSS feed for this section
Mercedes: Twitter Powered TVC #YOUDRIVE
Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]
Continue reading...PayPal: Launches Brick and Mortar Checkouts
29. February 2012
While the rest of us have been waiting on NFC-enabled smartphones to to bring us the power of a mobile wallet, PayPal has devised a way to bypass devices altogether. In a partnership with Home Depot, the payment provider has begun to roll out a service that enables payments at brick and mortar stores using [...]
Continue reading...Red Hot Chili Peppers: Interactive Music Video
8. February 2012
The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers. The non-interactive version of their single [...]
Continue reading...Infographic: The Social Travel Revolution
25. July 2011
Social media can shape the way that we make our decisions on a day-to-day basis and this is seen very much in the travel industry. This great infographic from Swedish social travel startup Tripl demonstrates how interactions through social media are effecting this industry. A few key points of interest for me are: 72% of [...]
Continue reading...Fanta “Chase” 3D Projection Mapping, Dubai
5. April 2011
The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]
Continue reading...CommBank’s Augmented Reality Newspaper Ad
29. March 2011
The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]
Continue reading...Case study: Standard Charted’s Facebook Game
17. February 2011
Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.
Continue reading...Flip Video: Facebook Profile Video
16. February 2011
Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]
Continue reading...Barbie & Ken Get Social
13. February 2011
With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]
Continue reading...Augmented Reality: Making Life Easier
11. February 2011
Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.
Continue reading...Video projection QR code launches music album.
9. February 2011
Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.
Continue reading...Facebook Gaming: 10 Facebook Games Stats
7. February 2011
With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods [...]
Continue reading...Infographic: How Marketers Use Social In 2010
15. November 2010
It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]
Continue reading...Wunderman’s Gnome Has Been Kidnapped
13. August 2010
There has been some action at the Y&R building in Sydney this week, I’m on the 10th floor and noticed posters being put up for a “missing” gnome, yep, pretty weird, but it’s seems it’s not just any gnome, it’s Wunderman’s “Wundergnome”. A few days later, the Wundergnome appeared on Facebook crying out for help, followed [...]
Continue reading...Gatorade’s “Social” Control Center (Video)
4. July 2010
Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
|
|
 |
 |
 |
 |
 |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: 2012 Mobile Growth Statistics
- Infographic: Social Media Statistics for 2013
- SlideShare: Fortune 100 Social Media Stats 2012
- World's First Real Time Facebook Cover Image
- YouTube: The 5 Second Skip Ad Campaign
- Infographic: Social Gaming Demographics 2012
- Guaraná Antarctica: Ex Lover Blocker App
- Goertz: The Augmented Reality Shoe Store
- Volkswagen Street View Quest: Pin It to Win It
- Infographic: The Evolution of Digital Advertising
- Nitin: Why is every company busy in building battery save...
- user: Where is the digital in this campaign? Digital ...
- Steve C.: Well... this is an interesting concept. I'd be int...
- Norman Sawyer: What a wonderful and unfortunate reality we live i...
- Kainer: Nice marketing strategy. Not THAT awesome but ok. ...
- MINDDRIVE: The Social Fuel Driving Tour
- Audi: The Start-Stop Battery App
- Heineken: The Negotiation Stunt
- Coca-Cola: Small World Happiness Machines
- Live Twitter Tennis: Tweet and Shoot
- Roadtrip Forever: Facebook Connect Experience
- Diet Coke ‘Slender Vender’ Vending Machine
- Antarctica Beer: Turning Beer into Train Tickets
- PUMA: The Dance Dictionary
- Nissan: The Self Healing Paint iAd
19. October 2012
0 Comments