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Target: Share The Force

30. August 2015

14 Comments

Target have just launched a new Star Wars fan site, an open world type platform, posed as a vast galaxy where you can upload your favourite Star Wars photo, and have it translated into a cluster of stars, leaving you with unique coordinates to re-locate your favourite memories any time on any device. With all [...]

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Fiat: The Parking Billboard Installation

10. June 2015

19 Comments

Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. [...]

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Google Expeditions: Virtual Reality Field Trips

7. June 2015

16 Comments

It was only a matter of time, but now teachers around the world can take their students on Virtual Reality field trips to amplify their studies thanks to Google Expeditions. It’s an evolution of Google Cardboard, that has a central tablet that powers the tour and automatically syncs each Google Cardboard VR set, so that [...]

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ReApply Reminder: A Smart Sunscreen Bottle

6. June 2015

66 Comments

Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen. Powered by custom Bluetooth LE technology in the [...]

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KLM: Live High Five

4. September 2014

29 Comments

KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street [...]

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Game Of Thrones: Bring Down The King

7. April 2014

25 Comments

In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out [...]

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Google Zeitgeist 2013: A Year In Search

23. December 2013

29 Comments

Here we are again, the Google Zeitgeist for 2013 has just been released, summarising the most popular searches for this year in a nice little video. What were we searching for this year? Google’s Amit Singhal, senior vice president, said “We want to find out more about our heroes, explore far-away destinations or settle a [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

19. October 2012

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Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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PayPal: Launches Brick and Mortar Checkouts

29. February 2012

5 Comments

While the rest of us have been waiting on NFC-enabled smartphones to to bring us the power of a mobile wallet, PayPal has devised a way to bypass devices altogether. In a partnership with Home Depot, the payment provider has begun to roll out a service that enables payments at brick and mortar stores using [...]

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Red Hot Chili Peppers: Interactive Music Video

8. February 2012

12 Comments

The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers. The non-interactive version of their single [...]

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