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Red Hot Chili Peppers: Interactive Music Video

8. February 2012

The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers. The non-interactive version of their single [...]

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Infographic: The Social Travel Revolution

25. July 2011

Social media can shape the way that we make our decisions on a day-to-day basis and this is seen very much in the travel industry. This great infographic from Swedish social travel startup Tripl demonstrates how interactions through social media are effecting this industry. A few key points of interest for me are: 72% of [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Case study: Standard Charted’s Facebook Game

17. February 2011

Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.

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Flip Video: Facebook Profile Video

16. February 2011

Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]

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Barbie & Ken Get Social

13. February 2011

With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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Augmented Reality: Making Life Easier

11. February 2011

Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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Video projection QR code launches music album.

9. February 2011

Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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Facebook Gaming: 10 Facebook Games Stats

7. February 2011

With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods [...]

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Infographic: How Marketers Use Social In 2010

15. November 2010

It’s been a little while since I’ve posted an infographic, so here is nice one from Flowtown, this time on how marketers are utilizing social media in 2010. The report takes us through how long brands and businesses have been involved in social media, how much time they invest each week, are they outsourcing and [...]

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Wunderman’s Gnome Has Been Kidnapped

13. August 2010

There has been some action at the Y&R building in Sydney this week, I’m on the 10th floor and noticed posters being put up for a “missing” gnome, yep, pretty weird, but it’s seems it’s not just any gnome, it’s Wunderman’s “Wundergnome”. A few days later, the Wundergnome appeared on Facebook crying out for help, followed [...]

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Gatorade’s “Social” Control Center (Video)

4. July 2010

Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be [...]

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Ericsson’s Live Big Cheer Installation

22. June 2010

I’m a sucker for these sorts of digital installations. This time Ericsson has created something innovative around the world cup with a glass box placed at their Global HQ, inside the glass box sits 4 special confetti printers, all hooked up to live web cams. The core idea is about creating a live cheer made from thousands of [...]

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AT&T’s Augmented Reality Banner Game

21. June 2010

If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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