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KLM: Live High Five

4. September 2014

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KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street [...]

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Game Of Thrones: Bring Down The King

7. April 2014

25 Comments

In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out [...]

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Google Zeitgeist 2013: A Year In Search

23. December 2013

29 Comments

Here we are again, the Google Zeitgeist for 2013 has just been released, summarising the most popular searches for this year in a nice little video. What were we searching for this year? Google’s Amit Singhal, senior vice president, said “We want to find out more about our heroes, explore far-away destinations or settle a [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

19. October 2012

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Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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PayPal: Launches Brick and Mortar Checkouts

29. February 2012

5 Comments

While the rest of us have been waiting on NFC-enabled smartphones to to bring us the power of a mobile wallet, PayPal has devised a way to bypass devices altogether. In a partnership with Home Depot, the payment provider has begun to roll out a service that enables payments at brick and mortar stores using [...]

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Red Hot Chili Peppers: Interactive Music Video

8. February 2012

12 Comments

The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers. The non-interactive version of their single [...]

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Infographic: The Social Travel Revolution

25. July 2011

8 Comments

Social media can shape the way that we make our decisions on a day-to-day basis and this is seen very much in the travel industry. This great infographic from Swedish social travel startup Tripl demonstrates how interactions through social media are effecting this industry. A few key points of interest for me are: 72% of [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

5 Comments

The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

5 Comments

The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Case study: Standard Charted’s Facebook Game

17. February 2011

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Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.

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Flip Video: Facebook Profile Video

16. February 2011

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Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]

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Barbie & Ken Get Social

13. February 2011

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With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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Augmented Reality: Making Life Easier

11. February 2011

10 Comments

Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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Video projection QR code launches music album.

9. February 2011

4 Comments

Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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Facebook Gaming: 10 Facebook Games Stats

7. February 2011

15 Comments

With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods [...]

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