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BOS Ice Tea: Twitter-Powered Vending Machine

18. June 2012

6 Comments

Here’s another great vending machine installation. This time it’s from South African brand BOS Ice Tea who have launched this Twitter powered vending machine in Cape Town. Users simply have to send a tweet to the BOS account, @bos with the hashtag #BOSTWEET4T and the vending machine will dispense a free sample of BOS Ice [...]

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Mourning Tweets: Tweet Your Respects

12. June 2012

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Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]

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TwitPoker: Bet Your Followers

8. May 2012

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There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia.

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Smart Car Argentina: Animated Twitter Ads

12. April 2012

5 Comments

This might just be the most creative use of Twitter yet. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brands stream… On first glance the ad is pretty simple, but as it gets going, you’ll follow the car [...]

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American Express: Sync. Tweet. Save.

11. March 2012

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Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]

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Coca-Cola: Papertweetos

10. March 2012

8 Comments

Coca-Cola brought tweets to life to celebrate the Argentinean national soccer team playing in Copa América last year. Every time the team play people cheer for them, anytime and everywhere, by tweeting and throwing bits of paper into the air at the stadium during the game. To boost encouragement for the team, Coca-Cola combined the [...]

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TwitterScrabble: The Ultimate Game of Scrabble

6. March 2012

10 Comments

Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]

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Mercedes-Benz: The Tweet Fleet

4. March 2012

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Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

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Kraft: Golden Voice of Love Campaign

14. February 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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Kraft: Golden Voice of Love Campaign

13. February 2012

3 Comments

Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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