Archive | Twitter Campaigns RSS feed for this section

TwitterScrabble: The Ultimate Game of Scrabble

6. March 2012

10 Comments

Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]

Continue reading...

Mercedes-Benz: The Tweet Fleet

4. March 2012

9 Comments

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

Continue reading...

Kraft: Golden Voice of Love Campaign

14. February 2012

0 Comments

Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

Continue reading...

Kraft: Golden Voice of Love Campaign

13. February 2012

3 Comments

Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

Continue reading...

Best Tweeshes: Crowdsourced Musical Tweets

30. January 2012

3 Comments

To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

Continue reading...

Twitflicks: Mini-Movies Based on Your Tweets

31. October 2011

3 Comments

Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

Continue reading...

Mentos: The Negative Tweet Eliminator App

30. October 2011

0 Comments

Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet [...]

Continue reading...

Twitter Charity Swear Jar

30. September 2011

4 Comments

Here’s a fun idea for a Friday and it helps raise money for charity so leaves you feeling good! We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online. You can login with [...]

Continue reading...

Powerade: Power is Football Twitter Campaign

22. September 2011

4 Comments

I think it’s pretty clear that twitter has become the default second screen during most big sporting events. So, in leveraging that, the guys at Wunderman Buenos Aires created a live infographic for every game during the Copa America Argentina 2011, which is the most important football championship in South America, and those guys are [...]

Continue reading...

Twitterblitz for Sartalics: Digital Flash Mob

7. August 2011

5 Comments

Have you ever wanted to demonstrate sarcasm in an e mail, tweet or in a Facebook post? Well three New York interns working at Bartle Bogle Hegarty (BBH) are trying to make this possible with the introduction of Sartalics, a font to signify a sarcastic tone. In order to give this movement the best possible [...]

Continue reading...

The Twitter Job Hustle Experiment

2. July 2011

14 Comments

Here is something a little fun for the weekend, it’s called The Twitter Job Hustle experiment, a clever campaign concocted by Bas van de Poel and Daan van Dam in an attempt to score a new job at a leading advertising agency. The pair make up the creative team known as Wonder Years, and here [...]

Continue reading...

Red Cross Miles: Social Donation Concept

26. May 2011

4 Comments

Red Cross Miles from Angeliki Karnoupaki on Vimeo. Here is a nice little concept for Red Cross by a few students from the Miami Ad School in Europe. Instead of asking people to donate money the students came up with a concept whereby people could donate their air miles to transport Red Cross staff, therefore [...]

Continue reading...

Turkcell Twitter Campaign: #Turkcell

26. May 2011

7 Comments

This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique [...]

Continue reading...

Mercedes-Benz Tweet Race Case Study

24. May 2011

16 Comments

Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans [...]

Continue reading...

Infographic: The Real Cost Of Social Media

22. May 2011

33 Comments

What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, show some good [...]

Continue reading...