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Orange: #myroyalplate Twitter Campaign

27. April 2011

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Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to [...]

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Infographic: The Social Consumer

26. April 2011

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We are already seeing that this year is going to be an exciting one for brands to embrace social commerce with smart, innovative campaigns. Brands are moving towards integrating physical and online stores into the consumer’s shopping experience to leverage the ‘social consumer’ who shops with social intelligence using their social graph. This infographic from [...]

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Kung Fu Panda 2 Facebook Parade

26. April 2011

5 Comments

Love this. With every new movie release comes an increasingly important social component that can now make or break an opening weekend. Gone are the days of the famous microsite that plays the latest trailer and challenges you to an advergame… Those days only started a few years ago for the big film studios, and [...]

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Volkswagen Passat LinkedIn Challenge

25. April 2011

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Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles! Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges [...]

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SAS “Up for Grabs” Facebook Campaign

14. April 2011

7 Comments

This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Introducing The Google +1 Button… Like?

5. April 2011

7 Comments

Well, here comes Google’s first real shot at Facebook, introducing the +1 button, essentially, Google’s own “like” button and a step into social that will start appearing for people who have joined the experiment in Google Labs. The +1 button will hit search results from this week, allowing people to “+1″ search results, leaving a [...]

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Skittles “Touch” YouTube Ads

2. April 2011

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Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

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Hasbro: “Guess Who” Social iPhone App

30. March 2011

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Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]

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Carlsberg “Unbottle Yourself” Campaign App

29. March 2011

7 Comments

Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]

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Twitter: 5th Anniversary Celebration Video/Stats

27. March 2011

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Last week Twitter celebrated its 5th birthday, along with the journey to get here through a nice three minute video featuring a number of personalities, politicians and celebrities who love to tweet. They’ve also released a number of key statistics to help mark the day, revealing that there are now over 460,000 new twitter accounts [...]

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Volkswagen Fox: Twitter Zoom Campaign

2. March 2011

20 Comments

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

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Facebook: Plant/Life Balance Campaign App

1. March 2011

7 Comments

Today we are launching a pretty cool social campaign designed to help people Increase their Plant/Life Balance. It starts off with a 20,000+ plant give away at major train stations across Australia, with each plant having a special code to be activated through a Facebook app that aims to combine the digital and physical words into an innovative social [...]

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Jam With The YouTube Symphony Orchestra

27. February 2011

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If you’ve ever wanted to play with the YouTube Symphony Orchestra, then here is your best chance. Qantas is giving away the chance to come down under to jam with the YouTube Symphony Orchestra in Sydney, Australia, as part of their YouTube campaign. All you have to do is jump onto their YouTube page and [...]

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1 Million Facebook Likes: The Celebrations

22. February 2011

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It’s interesting to think about what a million Facebook fans might really mean to a brand, of course, that will change from brand to brand in itself, but it’s great to see the “Million Fan Thankyou” trend emerging of late, and to give you an example, here are two videos. The first from Heineken, who [...]

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The Effectiveness of Groupon: Infographic

21. February 2011

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This Infogaphic from MyCuponCodes shows some of the numbers (US) behind the mighty Groupon. With 5 Million subscribers, we all know that Groupon is huge but is it profitable for businesses? American Apparel’s recent Groupon deal – selling 133,000 group-buy Groupons at $25 (worth $50 each), demonstrates the value of attracting new customers, and the potential [...]

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Case study: Standard Charted’s Facebook Game

17. February 2011

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Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.

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Video projection QR code launches music album.

9. February 2011

4 Comments

Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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Samsung: Project Space Planes Is Live

7. February 2011

2 Comments

If you’ve been following the Samsung Space Planes project you’ll be glad to know it’s well underway now, with the balloon making it to over 36,000 meters (right on the edge of space) with a successful deployment of over 200 paper planes laden with 8GB memory cards, each holding all sorts of great social content send in from [...]

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Old Spice: Super Fan Phone Call + The New Ad

6. February 2011

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Well here it is. The super fan phone call from the Old Spice man himself, to a very lucky 16 year old kid who’s just scored exclusive use of the new Old Spice Ad (called Scent Vacation) for the next few days (see it below). Interestingly, I’m not sure the gamble has payed off like [...]

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