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Nike Chosen: Video Contest

7. June 2011

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Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Infographic: Facebook and Relationships

5. June 2011

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As Facebook nears 700 million users we take a look at how this social network affects our relationships. All Facebook and Online Dating University created this infographic which shows the more personal side of our sharing on Facebook. Amongst the stats displayed here, this infographic shows that only three out of every five users show [...]

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Social Engagement Gaming: Call of Duty Elite

5. June 2011

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This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this introductory video as a gamer ‘The Legend of Karl’ who takes the viewer on a tour of the game, [...]

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Diesel’s Real Life “Likes” via QR Codes

3. June 2011

30 Comments

Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale. Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. [...]

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McDonalds Burger Roulette App Concept

30. May 2011

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This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is [...]

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Infographic: Artistic Impression of Social Media

29. May 2011

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This is a fun Infographic that caught my attention and I couldn’t resist posting it. In terms of what you’d usually look for in an infographic it’s not up there with those that provide interesting facts and figures but it does display quite nicely, an artistic impression of some of our favourite (and not so [...]

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Red Cross Miles: Social Donation Concept

26. May 2011

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Red Cross Miles from Angeliki Karnoupaki on Vimeo. Here is a nice little concept for Red Cross by a few students from the Miami Ad School in Europe. Instead of asking people to donate money the students came up with a concept whereby people could donate their air miles to transport Red Cross staff, therefore [...]

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Infographic: The Real Cost Of Social Media

22. May 2011

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What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, show some good [...]

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Cannes: YouTube Interactive Music Machine

19. May 2011

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The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun. This interactive YouTube video was developed in [...]

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Facebook Blood Groups: Emergency Donations

18. May 2011

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Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma [...]

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Nike Shout: Game Day Social Installation

17. May 2011

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This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting [...]

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Social Memories Facebook Book App

10. May 2011

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Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App also manages to [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

9. May 2011

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This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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KLM Tile & Inspire Facebook App

8. May 2011

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Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ [...]

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Ben & Jerry’s Fair Tweets Campaign

6. May 2011

12 Comments

Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, [...]

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