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FaceLook: Coca-Cola’s Facial Recognition App

2. August 2011

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Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]

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Ibiza Parties: RFID Facebook Integration

31. July 2011

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With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]

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Mountain Dew: Street Art meets Paintball

26. July 2011

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Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]

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Sony: World’s First Instagram Music Video

20. July 2011

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Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]

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Will Facebook’s Video Chat Change Everything?

11. July 2011

10 Comments

You’ve probably already heard about Facebook Video Calling, I meant to post it up last week but just couldn’t find the time, but for those who’ve not actually seen it… Here is Facebook Video Calling… While it might not initially excite you, I think Facebook Video Calling will have a profound influence on the way [...]

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Doritos: The Dip Desperado Advergame

10. July 2011

7 Comments

It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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The World’s First Animated Tattoo

7. July 2011

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Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]

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Diesel: The Facebook Spreadsheet App

18. June 2011

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Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, [...]

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HBO True Blood: Immortalize Yourself App

15. June 2011

6 Comments

HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]

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Sony Pictures’s DVD Amnesty: Case Study

14. June 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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Facebook and Twitter in Real Life: Video

13. June 2011

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This is a great video that takes Facebook and Twitter and puts them into the real world, acting out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It’s a fun way to showcase how odd our online behaviour can seem when it’s taken out [...]

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“Singles Finder” App for Zonacitas.com

12. June 2011

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Ogilvy Argentina have created this ‘Singles Finders’ app for Zonacitas.com. Developed in Buenos Aires under the tagline “Love is out there. If we get organised, there’s plenty for all”, Ogilvy Interactive launched “Singles Finder”, an app to assist single people with finding the perfect date. “Singles Finder” is a free Smartphone App accessible from the [...]

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Sony Ericsson Xperiments Case Study

11. June 2011

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Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

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Nike Chosen: Video Contest

7. June 2011

6 Comments

Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Infographic: Facebook and Relationships

5. June 2011

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As Facebook nears 700 million users we take a look at how this social network affects our relationships. All Facebook and Online Dating University created this infographic which shows the more personal side of our sharing on Facebook. Amongst the stats displayed here, this infographic shows that only three out of every five users show [...]

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