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HBO True Blood: Immortalize Yourself App
HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]
Continue reading...Sony Pictures’s DVD Amnesty: Case Study
14. June 2011
Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]
Continue reading...Facebook and Twitter in Real Life: Video
13. June 2011
This is a great video that takes Facebook and Twitter and puts them into the real world, acting out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It’s a fun way to showcase how odd our online behaviour can seem when it’s taken out [...]
Continue reading...“Singles Finder” App for Zonacitas.com
12. June 2011
Ogilvy Argentina have created this ‘Singles Finders’ app for Zonacitas.com. Developed in Buenos Aires under the tagline “Love is out there. If we get organised, there’s plenty for all”, Ogilvy Interactive launched “Singles Finder”, an app to assist single people with finding the perfect date. “Singles Finder” is a free Smartphone App accessible from the [...]
Continue reading...Sony Ericsson Xperiments Case Study
11. June 2011
Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]
Continue reading...Nike Chosen: Video Contest
7. June 2011
Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]
Continue reading...Infographic: Facebook and Relationships
5. June 2011
As Facebook nears 700 million users we take a look at how this social network affects our relationships. All Facebook and Online Dating University created this infographic which shows the more personal side of our sharing on Facebook. Amongst the stats displayed here, this infographic shows that only three out of every five users show [...]
Continue reading...Social Engagement Gaming: Call of Duty Elite
5. June 2011
This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this introductory video as a gamer ‘The Legend of Karl’ who takes the viewer on a tour of the game, [...]
Continue reading...Diesel’s Real Life “Likes” via QR Codes
3. June 2011
Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale. Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. [...]
Continue reading...McDonalds Burger Roulette App Concept
30. May 2011
This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is [...]
Continue reading...Infographic: Artistic Impression of Social Media
29. May 2011
This is a fun Infographic that caught my attention and I couldn’t resist posting it. In terms of what you’d usually look for in an infographic it’s not up there with those that provide interesting facts and figures but it does display quite nicely, an artistic impression of some of our favourite (and not so [...]
Continue reading...Red Cross Miles: Social Donation Concept
26. May 2011
Red Cross Miles from Angeliki Karnoupaki on Vimeo. Here is a nice little concept for Red Cross by a few students from the Miami Ad School in Europe. Instead of asking people to donate money the students came up with a concept whereby people could donate their air miles to transport Red Cross staff, therefore [...]
Continue reading...Infographic: The Real Cost Of Social Media
22. May 2011
What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, show some good [...]
Continue reading...Cannes: YouTube Interactive Music Machine
19. May 2011
The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun. This interactive YouTube video was developed in [...]
Continue reading...Facebook Blood Groups: Emergency Donations
18. May 2011
Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma [...]
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15. June 2011
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