industry news, social media, insights, and other great digital trends from all over the world.
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Volkswagen: The Fanwagen
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...Infographic: Social Media Sharing Trends
16. October 2011
Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]
Continue reading...SlideShare: Social Media Around the World 2011
9. October 2011
Here is a great SlideShare presentation showcasing a whole bunch of statistics, observations and facts on the uptake, experience and use of social media (and a little mobile) from around the world in 2011. It’s 167 slides and well worth the read if you’ve got 20-30 mins (or 10 for a speed flick!), so perhaps [...]
Continue reading...Introducing The New Facebook Timeline
24. September 2011
So here it is. The new Facebook Timeline, which will ultimately replace your current profile. Dual columns, maps, check-ins, photos, video, apps, galleries, likes, activity feed and even quick-scroll timeline control. A whole new way to experience your social history, and to present the future. Initial thoughts… Wow. This is going to shake things up. [...]
Continue reading...PayPal: The Future of Shopping & Money
16. September 2011
PayPal has just released a hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money. It includes everything from person to person “bump” payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for [...]
Continue reading...1800 Flowers: Flowers From Facebook Friends
30. August 2011
Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app that lets you [...]
Continue reading...IKEA: The World’s Most Liked Showroom
16. August 2011
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]
Continue reading...FaceLook: Coca-Cola’s Facial Recognition App
2. August 2011
Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]
Continue reading...Ibiza Parties: RFID Facebook Integration
31. July 2011
With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]
Continue reading...Mountain Dew: Street Art meets Paintball
26. July 2011
Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]
Continue reading...Sony: World’s First Instagram Music Video
20. July 2011
Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]
Continue reading...Will Facebook’s Video Chat Change Everything?
11. July 2011
You’ve probably already heard about Facebook Video Calling, I meant to post it up last week but just couldn’t find the time, but for those who’ve not actually seen it… Here is Facebook Video Calling… While it might not initially excite you, I think Facebook Video Calling will have a profound influence on the way [...]
Continue reading...Doritos: The Dip Desperado Advergame
10. July 2011
It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]
Continue reading...The World’s First Animated Tattoo
7. July 2011
Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]
Continue reading...Diesel: The Facebook Spreadsheet App
18. June 2011
Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, [...]
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2. November 2011
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