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Infographic: 1 Billion Facebook Users

10. October 2012

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Just 4 years ago, in 2008, Facebook had just 100 million users, last week we saw the release of their first ever ad campaign,Things That Connect Us celebrating the billion fan milestone. Here’s a nice infographic that summarises some of the facts behind this extraordinary platform: There have been 140.3 billion friend connections 219 billion [...]

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NightTag: Social Music App

15. July 2012

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Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]

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MNDR: Interactive Music Video

11. July 2012

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Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]

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Thunderclap: The First Crowdspeaking Platform

4. July 2012

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I’m a big fan of the non-profit campaigns that Droga5 has created over the years. Besides their commercial success, they’ve demonstrated the power of an idea, how it could influence the culture and make a real difference on social issues. As in the lead of their previous strategy director Hashem Bajwa, Droga5 has launched a [...]

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Missing Children: The Social Search Party

30. June 2012

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Here’s a unique idea for the Missing Children Society of Canada, aiming to create the world’s most valuable social network, by allowing people in Canada to donate their Facebook and Twitter accounts to the cause, so that when a child is reported missing, it activates each of the donated account and uses them somewhat like [...]

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UNIQLO: The Pinterest Dry Mesh Project

27. June 2012

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This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber. UNIQLO has hijacked some of the most [...]

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Vodafone Celebrates 100,000 Facebook Likes

21. June 2012

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It’s great when a brand puts some effort into their milestone celebrations and here’s a nice one from Vodafone Ireland as they reached 100,000 Facebook likes and 20,000 Twitter followers. Vodafone created this video to say thanks to their fans. The video features 10,000 sim cards with some great stop motion video footage. The sim [...]

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BOS Ice Tea: Twitter-Powered Vending Machine

18. June 2012

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Here’s another great vending machine installation. This time it’s from South African brand BOS Ice Tea who have launched this Twitter powered vending machine in Cape Town. Users simply have to send a tweet to the BOS account, @bos with the hashtag #BOSTWEET4T and the vending machine will dispense a free sample of BOS Ice [...]

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Guaraná Antarctica: Ex Lover Blocker App

15. June 2012

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Here’s a fun app idea from Guaraná Antarctica, who recently launched the Ex-Lover Blocker app for iPhone, which gives friends the tools they need to help their heartbroken mate get over an ex-girlfriend/boyfriend. The app, created by DDB Brazil, blocks the ex’s phone number so that the heartbroken mate can’t call their ex, if they [...]

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Mourning Tweets: Tweet Your Respects

12. June 2012

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Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]

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Smirnoff: The Facebook Guardians Concept

5. June 2012

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Here’s a pretty interesting concept from two students over at the Miami Ad School. They have created a social media concept called ‘Smirnoff Guardians‘ to help people ensure that their friends get home safely after a night out. This idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like [...]

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Infographic: Instagram Statistics 2012

13. May 2012

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Everyone’s talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users. Here’s a nice infographic that shows some pretty impressive stats as Instagram heads toward the 100 million users milestone. Some highlights from these app stats are: Each day on Facebook 300 million [...]

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KOTEX: The World’s First Pinterest Campaign

24. March 2012

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With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz) The campaign was called “Womens Inspiration Day by KOTEX” [...]

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Cadbury: Olympic’s 2012 Pumped FB Parade

19. March 2012

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Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]

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Domino’s: The Social Pizza

18. March 2012

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Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]

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Coca-Cola: Papertweetos

10. March 2012

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Coca-Cola brought tweets to life to celebrate the Argentinean national soccer team playing in Copa América last year. Every time the team play people cheer for them, anytime and everywhere, by tweeting and throwing bits of paper into the air at the stadium during the game. To boost encouragement for the team, Coca-Cola combined the [...]

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Cadbury: 1 Million Facebook Fans Celebration

22. January 2012

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As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It [...]

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MINI: Fan The Flame Social Installation

19. January 2012

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MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

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IKEA: The Facebook Fan Sleepover

4. January 2012

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For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]

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Infographic: Social Media Statistics For 2012

3. January 2012

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It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active [...]

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