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Coca-Cola: ‘Fans First’ Approach in Social Communities

16. February 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.Share This Digital Buzz Post:

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Google Buzz: is this the bridge to Wave?

10. February 2010

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Google Wave was a pretty big step up from email – and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]

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The Economist: A World of Connections

2. February 2010

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The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. It’s [...]

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Your Sad Friend: Facebook Case Study Video

14. January 2010

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A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]

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Domino’s: Social Turned Our Pizza Around

12. January 2010

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Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials. Creative agency is Crispin Porter + [...]

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Coca-Cola Launches New Social Media Policy

10. January 2010

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This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]

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Chocomel Hot: Snow Fight

19. December 2009

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Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even win [...]

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The Top 50 Facebook Brand Pages In 2009

2. December 2009

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Aggregated content. It’s been getting big in 2009, but I’m pretty sure that in 2010 aggregated content, you know… The top 10’s, 50’s, 100’s, ranking systems, rating systems and the like will become a dominating part of the social sphere’s daily intake of content. So, if there was even an aggregated “top” list to be on, [...]

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SlideShare: McDonald?s Social Media Strategy

29. November 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

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Social Media ROI Video: By Socialnomics

16. November 2009

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This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the hardest [...]

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Vodafone: BlackBerry Hideout

11. November 2009

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Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch universities. [...]

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V Australia: One Way Ticket Facebook App

30. October 2009

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V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie?ne?my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere [...]

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Google Social Search Demonstration Video

27. October 2009

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So you’ve probably heard a fair bit of the hype around Google Social Search being launched this week, but are thinking what the hell is that, or better yet, how does it work for me? The video above on Google Social Search gives you a pretty quick demo from Maureen Heymans, tech lead on the [...]

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Chicks Rule The Social Web

7. October 2009

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David McCandless over at Information is Beautiful brings the awesome yet again with this great infographic on the gender balances in social networks, and its quite clear from the data that the fairer sex is the most dominant one.Share This Digital Buzz Post:

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