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Cadbury: 1 Million Facebook Fans Celebration
As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It [...]
Continue reading...MINI: Fan The Flame Social Installation
19. January 2012
MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]
Continue reading...IKEA: The Facebook Fan Sleepover
4. January 2012
For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]
Continue reading...Infographic: Social Media Statistics For 2012
3. January 2012
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active [...]
Continue reading...Heineken: Super Social Christmas Tree
11. December 2011
Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]
Continue reading...Volkswagen: The Fanwagen
2. November 2011
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...Infographic: Social Media Sharing Trends
16. October 2011
Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]
Continue reading...SlideShare: Social Media Around the World 2011
9. October 2011
Here is a great SlideShare presentation showcasing a whole bunch of statistics, observations and facts on the uptake, experience and use of social media (and a little mobile) from around the world in 2011. It’s 167 slides and well worth the read if you’ve got 20-30 mins (or 10 for a speed flick!), so perhaps [...]
Continue reading...Introducing The New Facebook Timeline
24. September 2011
So here it is. The new Facebook Timeline, which will ultimately replace your current profile. Dual columns, maps, check-ins, photos, video, apps, galleries, likes, activity feed and even quick-scroll timeline control. A whole new way to experience your social history, and to present the future. Initial thoughts… Wow. This is going to shake things up. [...]
Continue reading...PayPal: The Future of Shopping & Money
16. September 2011
PayPal has just released a hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money. It includes everything from person to person “bump” payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for [...]
Continue reading...1800 Flowers: Flowers From Facebook Friends
30. August 2011
Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app that lets you [...]
Continue reading...IKEA: The World’s Most Liked Showroom
16. August 2011
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]
Continue reading...FaceLook: Coca-Cola’s Facial Recognition App
2. August 2011
Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]
Continue reading...Ibiza Parties: RFID Facebook Integration
31. July 2011
With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]
Continue reading...Mountain Dew: Street Art meets Paintball
26. July 2011
Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]
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22. January 2012
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