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Heineken: ‘ShareTheSofa’ Case Study Video

21. October 2014


Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Heineken ‘Routine Interruptions’ Experiment

28. July 2014


Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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WWF: The Last Selfie SnapChat Campaign

2. June 2014


I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for. [...]

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Ajax Social Wipes: A Tool To Clean Up Your Feed

14. January 2014


If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

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Infographic: State of Social Media 2013

3. January 2014


Here’s a great Infographic that shows the state of social media in 2013. It’s a great reminder of how quickly the world of social media evolves around us and how much can happen in 12 months. A few milestones include: The launch of Vine in January to Vine becoming the most downloaded app in April Instagram [...]

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Google Zeitgeist 2013: A Year In Search

23. December 2013


Here we are again, the Google Zeitgeist for 2013 has just been released, summarising the most popular searches for this year in a nice little video. What were we searching for this year? Google’s Amit Singhal, senior vice president, said “We want to find out more about our heroes, explore far-away destinations or settle a [...]

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Infographic: Social Media Stats 2013

14. November 2013


Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics. Some of the highlights cover: 4.2 billion people use their mobile device to access social media sites There have been over 10 billion Facebook apps developed so far 28% of Retweets on [...]

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Puma Run Navi App: Explore A New Route

13. November 2013


Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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Infographic: UK iPhone User Stats

1. November 2013


Here’s an interesting infographic that delves into how people in the UK use their iPhones. However, you may not want to know the answers. According to this research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet! Some of the other more popular mobile phone activities include: SMS - the most popular [...]

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Starbucks: Tweet a Coffee

30. October 2013


Sometimes it’s the simple ideas that are the most effective and I love this one from Starbucks. The coffee giant has teamed up with Twitter to launch the Tweet-A-Coffee campaign. This allows people to send a $5 Starbucks gift card to anyone in the US via Twitter. It’s a really simple idea, users just need [...]

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Infographic: The Conversation Prism v4

2. September 2013


The Conversation Prism infographic is a visual map of the entire social media landscape, created by Brian Solis and visualised by JESS3. This is version 4.0 and forms part of an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. 

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The GuardianWitness: Citizen Journalists App

22. April 2013


The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video [...]

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Maes Belgian Beer: The Free Beer Campaign

14. April 2013

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Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

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Orange: The Instagallery Campaign

20. February 2013

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There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]

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KLM: The Must See Social Map

18. February 2013


Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]

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Google Maps: Explore the Grand Canyon

5. February 2013


On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

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Infographic: Social Media Statistics for 2013

10. January 2013


As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

19. October 2012


Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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Comodo: The Instagram Menu

16. October 2012


While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]

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Redbull: Human Powered Freerunning Machine

15. October 2012


Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]

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