Archive | Social Media RSS feed for this section

Live Twitter Tennis: Tweet and Shoot

19. May 2013

1 Comment

Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

Continue reading...

OZU University: Your Future Facebook Timeline

5. May 2013

4 Comments

Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

Continue reading...

The GuardianWitness: Citizen Journalists App

22. April 2013

0 Comments

The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video [...]

Continue reading...

Maes Belgian Beer: The Free Beer Campaign

14. April 2013

1 Comment

Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

Continue reading...

Audi Quattro: Interactive Installation

19. March 2013

1 Comment

Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

Continue reading...

Orange: The Instagallery Campaign

20. February 2013

1 Comment

There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]

Continue reading...

KLM: The Must See Social Map

18. February 2013

8 Comments

Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]

Continue reading...

LEGO: Brickmented Reality Holiday Campaign

3. February 2013

0 Comments

I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]

Continue reading...

Infographic: Social Media Statistics for 2013

10. January 2013

31 Comments

As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times [...]

Continue reading...

Rewind YouTube Style 2012: A Year in Video

19. December 2012

3 Comments

Last week we had the Google Zeitgeist 2012 and this week we’re looking at what the world has been loving on YouTube this year! Rewind YouTube Style 2012 takes a look back at the year’s biggest YouTube hits. This mash-up was an original production, rather than just a montage of already-existing footage, highlighting YouTube’s launch [...]

Continue reading...

Social Media Revolution Video v4 2012

21. November 2012

2 Comments

Well, here we go again! The super world famous Socialnomics “Social Media Revolution” video #4 is here and has been updated with all the latest 2012 stats. Created by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an [...]

Continue reading...

Mercedes: Twitter Powered TVC #YOUDRIVE

19. October 2012

0 Comments

Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

Continue reading...

Comodo: The Instagram Menu

16. October 2012

3 Comments

While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]

Continue reading...

Redbull: Human Powered Freerunning Machine

15. October 2012

5 Comments

Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]

Continue reading...

Infographic: 1 Billion Facebook Users

10. October 2012

3 Comments

Just 4 years ago, in 2008, Facebook had just 100 million users, last week we saw the release of their first ever ad campaign,Things That Connect Us celebrating the billion fan milestone. Here’s a nice infographic that summarises some of the facts behind this extraordinary platform: There have been 140.3 billion friend connections 219 billion [...]

Continue reading...