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MAMMING: Instagram Mammograms Campaign

22. October 2013

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Everyone knows #Mamming right? Wrong. It’s some seriously weird, yet slightly funny new hashtag for Breast Cancer Awareness Month, and a campaign called ‘This is Mamming’. So what do you do? Well, it seems all you need to do is press your breasts on a flat surface, take a photo and Instagram it with the [...]

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Banksy: The Sirens Of The Lambs

16. October 2013

26 Comments

Here is the latest piece from Banksy, it’s called ‘Sirens Of The Lambs’ and is a piece of installation art, that happens to be in a truck that tours NYC (starting in, you guessed it, the Meat Packing District), stuffed with fake animals that squeal those horrible dog-toy type noises to raise awareness of the [...]

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Lexus: First Life-Sized, Real-Time Video Game

11. September 2013

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This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Infographic: Vine Videos – The Facts

8. September 2013

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Whether Vine is already part of your video strategy or not, this infographic will help, looking the best brands on Vine and the way they are using the six-second video sharing platform. Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. As this infographic shows there [...]

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Infographic: The Conversation Prism v4

2. September 2013

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The Conversation Prism infographic is a visual map of the entire social media landscape, created by Brian Solis and visualised by JESS3. This is version 4.0 and forms part of an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. 

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Airbnb: The World’s First Vine Video Film

25. August 2013

27 Comments

Airbnb have started a world first film contest, challenging users to help shoot 6 second vine videos that will contribute to a short film about Travel, Adventure and finding your place in the world. Each day on Airbnb’s twitter account, they’ll post a new Vine Video Challenge and await everyone to respond with 6 second [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013

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Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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Live Twitter Tennis: Tweet and Shoot

19. May 2013

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Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

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OZU University: Your Future Facebook Timeline

5. May 2013

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Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

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The GuardianWitness: Citizen Journalists App

22. April 2013

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The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video [...]

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Maes Belgian Beer: The Free Beer Campaign

14. April 2013

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Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

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Audi Quattro: Interactive Installation

19. March 2013

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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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Orange: The Instagallery Campaign

20. February 2013

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There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]

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KLM: The Must See Social Map

18. February 2013

8 Comments

Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]

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LEGO: Brickmented Reality Holiday Campaign

3. February 2013

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I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]

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