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TwitterScrabble: The Ultimate Game of Scrabble
Tweet Pin It Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, [...]
Continue reading...Gol Airlines: Valentine’s Flight Seat Challenge
4. March 2012
Tweet Pin It Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page [...]
Continue reading...Fujitsu Profile Pitch: LinkedIn Team Challenge
15. February 2012
Tweet Pin It It’s not often you see a LinkedIn campaign, so I’m always super eager to see what has been done with the LinkedIn API. On this occasion it’s a global campaign for Fujitsu, called Profile Pitch, where users connect with the campaign site (utilising the LinkedIn API)… The Profile Pitch puts you (and [...]
Continue reading...Domino’s Think Oven: Innovation Sourcing
10. February 2012
Tweet Pin It Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social [...]
Continue reading...Top Gear: 10 Millions Fans Celebration Video
2. February 2012
Tweet Pin It We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of [...]
Continue reading...Heineken: The Valentines Day Serenade App
2. February 2012
Tweet Pin It Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world [...]
Continue reading...Best Tweeshes: Crowdsourced Musical Tweets
30. January 2012
Tweet Pin It To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year [...]
Continue reading...Air China: Facebook Check Ins
25. January 2012
Tweet Pin It Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act [...]
Continue reading...Cadbury: 1 Million Facebook Fans Celebration
22. January 2012
Tweet Pin It As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this [...]
Continue reading...MINI: Fan The Flame Social Installation
19. January 2012
Tweet Pin It MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where [...]
Continue reading...Axe Anarchy: First Comic Created in Real Time
5. January 2012
Tweet Pin It Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic [...]
Continue reading...IKEA: The Facebook Fan Sleepover
4. January 2012
Tweet Pin It For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After [...]
Continue reading...Infographic: Social Media Statistics For 2012
3. January 2012
Tweet Pin It It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has [...]
Continue reading...Tourism Australia: New Years Eve Social Film
2. January 2012
Tweet Pin It Happy New Year to everyone who has enjoyed and supported Digital Buzz this year! In tribute I thought I’d post this nice short film created by Tourism Australia showcasing what a NYE event in Sydney means to people, and because I live in Sydney, I’m biased, and couldn’t agree more. The film [...]
Continue reading...Vodafone: Christmas Laser Graffiti
22. December 2011
Tweet Pin It Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page [...]
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